| Evaluating the Impact of Social Media Activities on Human Brand Sales AR Saboo, V Kumar, G Ramani International Journal of Research in Marketing 33 (3), 524-541, 2016 | 248 | 2016 |
| Leveraging Frontline Employees’ Small Data and Firm-Level Big Data in Frontline Management An Absorptive Capacity Perspective SK Lam, S Sleep, T Hennig-Thurau, S Sridhar, AR Saboo Journal of Service Research 20 (1), 12-28, 2017 | 131 | 2017 |
| Using Big Data to Model Time-Varying Effects for Market Resource (Re)Allocation AR Saboo, V Kumar, I Park Management Information Systems Quarterly 40 (4), 911-939, 2016 | 115 | 2016 |
| Assessing the Impact of Customer Concentration on IPO and Balance-Sheet Based Outcomes AR Saboo, V Kumar, A Anand Journal of Marketing 81 (6), 42-61, 2017 | 111 | 2017 |
| Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings AR Saboo, R Grewal Marketing Science 32 (1), 70-88, 2013 | 74 | 2013 |
| Organizational Debut on the Public Stage: Marketing Myopia and Initial Public Offering AR Saboo, A Chakravarty, R Grewal Marketing Science 35 (4), 656 - 675, 2016 | 68 | 2016 |
| Influencing Acquisition Performance in High Technology Industries: Role of Innovation and Relational Overlap AR Saboo, A Sharma, A Chakravarty, V Kumar Journal of Marketing Research 54 (2), 219-238, 2017 | 51 | 2017 |
| A Managerial Capital Perspective on Chief Marketing Officer Succession R Wang, AR Saboo, R Grewal International Journal of Research in Marketing 32 (2), 164–178, 2015 | 48 | 2015 |
| Investigating the Influence of Characteristics of New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry A Sharma, AR Saboo, V Kumar Journal of Marketing 82 (5), 66-85, 2018 | 41 | 2018 |
| Identifying the drivers of luxury brand sales in emerging markets: An exploratory study A Sharma, M Soni, SB Borah, AR Saboo Journal of Business Research 111 (April), 25-40, 2020 | 40 | 2020 |
| Reexamining the Tradeoff between Value Creation and Value Appropriation: The Role of Internal Organizational Resources vs. External Strategic International Alliances AP Tower, K Hewett, A Saboo Journal of Business Research 123 (February), 302-312, 2021 | 39 | 2021 |
| Generating Competitive Intelligence with Limited Information: A Case of the Multimedia Industry V Kumar, AR Saboo, A Agarwal, B Kumar Production and Operations Management 29 (1), 192–213, 2020 | 24 | 2020 |
| Marketing’s and Operations’ Roles in Product Recall Prevention: Antecedents and Consequences A Chakravarty, AR Saboo, G Xiong Production and Operations Management 31 (3), 1174–1190, 2021 | 5 | 2021 |
| A Social Network Research Paradigm for Marketing: A Review and Research Agenda A Gupta, A Saboo Marketing Accountability for Marketing and Non-marketing Outcomes 18, 233-261, 2021 | 3 | 2021 |
| Empirical approaches for addressing endogeneity in B2B research AR Saboo, A Anand Handbook of Business-to-Business Marketing, 655-678, 2022 | 1 | 2022 |
| Modeling Strategic Issues for IPO Firms AR Saboo The Pennsylvania State University, 2012 | | 2012 |
