Pervez Ghauri
Pervez Ghauri
Professor of International Business,Birmingham Business School, University of Birmingham, UK
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TitleCited byYear
Research methods in business studies
P Ghauri, K Grønhaug, R Strange
Cambridge University Press, 2020
International Marketing 13E (Sie)
PR Cateora
Tata McGraw-Hill Education, 2007
Globalisation, economic geography and the strategy of multinational enterprises
PJ Buckley, PN Ghauri
Journal of International Business Studies 35 (2), 81-98, 2004
Designing and conducting case studies in international business research
P Ghauri
Handbook of qualitative research methods for international business 1 (1 …, 2004
Enhancing the trustworthiness of qualitative research in international business
RR Sinkovics, E Penz, PN Ghauri
Management International Review 48 (6), 689-714, 2008
The internalisation theory of the multinational enterprise: A review of the progress of a research agenda after 30 years
PJ Buckley, P Ghauri
International business strategy, 99-121, 2015
The internationalization of the firm
PJ Buckley, PN Ghauri
Cengage Learning EMEA, 1999
Doing business in emerging markets
ST Cavusgil, PN Ghauri, AA Akcal
Sage, 2012
Service quality and customer retention: building long‐term relationships
KA Venetis, PN Ghauri
European Journal of marketing, 2004
International business negotiations
PN Ghauri, JC Usunier
Emerald Group Publishing, 2003
Export behaviour of small and medium-sized manufacturers: some policy guidelines for international marketers
E Kaynak, V Kothari
Management international review, 61-69, 1984
Trust in international joint venture relationships
MF Boersma, PJ Buckley, PN Ghauri
Journal of business research 56 (12), 1031-1042, 2003
Project marketing: beyond competitive bidding
B Cova, PN Ghauri, R Salle
HAL Post-Print, 2002
Analysing textual data in international marketing research
RR Sinkovics, E Penz, PN Ghauri
Qualitative Market Research: An International Journal, 2005
Using networks to solve export‐marketing problems of small‐and medium‐sized firms from developing countries
P Ghauri, C Lutz, G Tesfom
European Journal of Marketing, 2003
Negotiating with the Chinese: A socio-cultural analysis
P Ghauri, T Fang
Journal of World Business 36 (3), 303-325, 2001
Marketing: Theory and practice
MJ Baker
Macmillan International Higher Education, 1995
Understanding the impact of relational capital and organizational learning on alliance outcomes
CLE Liu, PN Ghauri, RR Sinkovics
Journal of World Business 45 (3), 237-249, 2010
Export behavior of small Swedish firms
E Kaynak, PN Ghauri, T Olofsson-Bredenlow
Journal of small business management 25 (2), 26, 1987
The behaviour of international firms in socio-political environments in the European Union
A Hadjikhani, PN Ghauri
Journal of Business Research 52 (3), 263-275, 2001
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