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Xinrong Zhu
Xinrong Zhu
Assisstant Professor of Marketing, Imperial College Business School
Verified email at ic.ac.uk - Homepage
Title
Cited by
Cited by
Year
Frontiers: spilling the beans on political consumerism: do social media boycotts and buycotts translate to real sales impact?
J Liaukonytė, A Tuchman, X Zhu
Marketing Science 42 (1), 11-25, 2023
432023
GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment
A Adalja, J Liaukonytė, E Wang, X Zhu
Marketing Science 42 (2), 233-250, 2023
172023
GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment
A Adalja, J Liaukonytė, E Wang, X Zhu
Marketing Science 42 (2), 233-250, 2023
162023
Inference and Impact of Category Captaincy
X Zhu
Available at SSRN 4229142, 2022
52022
Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune
J Liaukonytė, A Tuchman, X Zhu
Marketing Science 42 (1), 32-36, 2023
42023
Share Dispersion of National Brands: The Role of Retailers
R Clark, JF Houde, X Zhu
Available at SSRN 4144776, 2022
22022
Who is AI Replacing? The Impact of ChatGPT on Online Freelancing Platforms
O Demirci, J Hannane, X Zhu
The Impact of ChatGPT on Online Freelancing Platforms (October 15, 2023), 2023
12023
Political Polarization Indices of the Top CPG Brands: Research Note for
J Liaukonyte, A Tuchman, X Zhu
Available at SSRN 4766899, 2024
2024
Leveraging User-Generated Content for Product Improvement: Bridging the Gap between Customer Inputs and Managerial Decisions
S Gavirneni, MI Gomez, K Yonezawa, X Zhu
Available at SSRN 4546968, 2023
2023
Do Boycotts and" Buycotts" Make a Difference?
J Liaukonyte, A Tuchman, X Zhu
HARVARD BUSINESS REVIEW 101 (3-4), 24-24, 2023
2023
Essays on Retail Product Assortment and Vertical Relationships
X Zhu
The University of Wisconsin-Madison, 2022
2022
Mandatory and Voluntary Labeling Effects
A Adalja, J Liaukonyte, E Wang, X Zhu
2021
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