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Citations per year
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Cited by
All
Since 2019
Citations
2
2
h-index
1
1
i10-index
0
0
Co-authors
Kokho (Jason) Sit
University of Portsmouth
Verified email at port.ac.uk
Yuksel Ekinci
University of Portsmouth
Verified email at port.ac.uk
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Yunyi Wei
Yantai Institute of Technology
Verified email at myport.ac.uk
Brand
brand value
brand morality
brand ethics
Articles
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Co-authors
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Cited by
Cited by
Year
Customer definitions of moral value for retail brands: A qualitative understanding
Y Wei, KJ Sit, Y Ekinci
Journal of Retailing and Consumer Services 77, 103697
, 2024
2
2024
Developing and Validating A Brand Morality (BM) Scale with Retail Consumers
Y Wei
University of Portsmouth
, 2023
2023
A mixed-method study on consumers’ perception of brand morality and measurement
Y Wei, J Sit, Y Ekinci
Academy of Marketing Science World Marketing Congress
, 2023
2023
Defining brand morality: a multi-stage consumer study
Y Wei, J Sit, Y Ekinci
15th Global Brand Conference 2022
, 2022
2022
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