Hume Winzar
Cited by
Cited by
Marketing Research
BJ Babin, S d'Alessandro, H Winzar, B Lowe, WG Zikmund
Cengage Learning, 2020
Exploring repurchase intention in a performing arts context: who comes? And why do they come back?
M Hume, GS Mort, H Winzar
International Journal of Nonprofit and Voluntary Sector Marketing 12 (2 …, 2007
Understanding service experience in non-profit performing arts: Implications for operations and service management
M Hume, GS Mort, PW Liesch, H Winzar
Journal of Operations Management 24 (4), 304-324, 2006
Exits and expectations: Why disappointed franchisees leave
L Frazer, H Winzar
Journal of Business Research 58 (11), 1534-1542, 2005
Personality biases of accounting students: Some implications for learning style preferences
P Booth, H Winzar
Accounting & Finance 33 (2), 109-120, 1993
The role of secondary education in explaining competitiveness
C Baumann, H Winzar
Asia Pacific Journal of Education 36 (1), 13-30, 2016
Relationship marketing in Australian professional sport: an extension of the Shani framework.
C Stavros, NKL Pope, H Winzar
Sport Marketing Quarterly 17 (3), 2008
Brand competitiveness
H Winzar, C Baumann, W Chu
International Journal of Contemporary Hospitality Management, 2018
Do we measure what we expect to measure? Some issues in the measurement of culture in consumer research
G Sun, S D’Alessandro, LW Johnson, H Winzar
International Marketing Review, 2014
Essentials of SPSS for Windows versions 14 & 15: a business approach
B Lowe, HF Winzar, S Ward
Thomson Learning Australia, 2007
The use of Web 2.0 technologies in marketing classes: Key drivers of student acceptance
B Lowe, S D'Alessandro, H Winzar, D Laffey, W Collier
Journal of Consumer Behaviour 12 (5), 412-422, 2013
Effectiveness of telescopic advertisements delivered via personal video recorders
N Reading, S Bellman, D Varan, H Winzar
Journal of Advertising Research 46 (2), 217-227, 2006
A behavioural long-term based measure to monitor the health of a brand
A Mirzaei, D Gray, C Baumann, LW Johnson, H Winzar
Journal of Brand Management 22 (4), 299-322, 2015
Product classifications and marketing strategy
HF Winzar
Journal of Marketing Management 8 (3), 259-268, 1992
The ecological fallacy: How to spot one and tips on how to use one to your advantage
H Winzar
Australasian Marketing Journal (AMJ) 23 (1), 86-92, 2015
The fit between cultural values and countries: is there evidence of globalization, nationalism or crossvergence?
S Ward, C Pearson, L Entrekin, H Winzar
International Journal of Management 16, 465-474, 1999
Consumer behaviour in action
P Ling, S D'Alessandro, H Winzar
Oxford University Press, 2015
Confucianism: measurement and association with workforce performance
D Viengkham, C Baumann, H Winzar
Cross Cultural & Strategic Management, 2018
Using best-worst scaling to reveal perceived relative importance of website attributes
M Pascoe, O Wright, H Winzar
Asia Pacific Journal of Marketing and Logistics, 2017
Confucianism, discipline, and competitiveness
C Baumann, H Winzar, D Viengkham
Routledge, 2019
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