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Hume Winzar
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Exploring repurchase intention in a performing arts context: who comes? and why do they come back?
M Hume, GS Mort, H Winzar
International Journal of Nonprofit and Voluntary Sector Marketing 12 (2 …, 2007
3002007
Understanding service experience in non-profit performing arts: Implications for operations and service management
M Hume, GS Mort, PW Liesch, H Winzar
Journal of Operations Management 24 (4), 304-324, 2006
2302006
Marketing research
WG Zikmund, S Ward, B Lowe, H Winzar
Thomson Learning, 2007
2262007
Exits and expectations: Why disappointed franchisees leave
L Frazer, H Winzar
Journal of Business Research 58 (11), 1534-1542, 2005
1372005
Personality biases of accounting students: Some implications for learning style preferences
P Booth, H Winzar
Accounting & Finance 33 (2), 109-120, 1993
1271993
Brand competitiveness: Introducing the customer-based brand value (CBBV)–competitiveness chain
H Winzar, C Baumann, W Chu
International Journal of Contemporary Hospitality Management 30 (1), 637-660, 2018
1202018
Marketing Research
WZ S d'Alessandro, H Winzar, B Lowe
Cengage, 2020
107*2020
The role of secondary education in explaining competitiveness
C Baumann, H Winzar
Asia Pacific Journal of Education 36 (1), 13-30, 2016
102*2016
Relationship marketing in Australian professional sport: an extension of the Shani framework.
C Stavros, NKL Pope, H Winzar
Sport Marketing Quarterly 17 (3), 2008
1002008
Do we measure what we expect to measure? Some issues in the measurement of culture in consumer research
G Sun, S D’Alessandro, L W. Johnson, H Winzar
International Marketing Review 31 (4), 338-362, 2014
612014
The use of Web 2.0 technologies in marketing classes: Key drivers of student acceptance
B Lowe, S D'Alessandro, H Winzar, D Laffey, W Collier
Journal of Consumer Behaviour 12 (5), 412-422, 2013
502013
Essentials of SPSS for Windows versions 14 & 15: a business approach
B Lowe, HF Winzar, S Ward
Thomson Learning Australia, 2007
482007
Confucianism: measurement and association with workforce performance
D Viengkham, C Baumann, H Winzar
Cross Cultural & Strategic Management 25 (2), 337-374, 2018
422018
Confucianism and work ethic—introducing the ReVaMB model
C Baumann, H Winzar
The political economy of business ethics in East Asia, 33-60, 2017
382017
Product classifications and marketing strategy
HF Winzar
Journal of Marketing Management 8 (3), 259-268, 1992
381992
Confucianism, discipline, and competitiveness
C Baumann, H Winzar, D Viengkham
Routledge, 2019
352019
A behavioural long-term based measure to monitor the health of a brand
A Mirzaei, D Gray, C Baumann, LW Johnson, H Winzar
Journal of Brand Management 22, 299-322, 2015
352015
The ecological fallacy: How to spot one and tips on how to use one to your advantage
H Winzar
Australasian Marketing Journal 23 (1), 86-92, 2015
322015
East Asian wisdom and relativity: inter-ocular testing of Schwartz values from WVS with extension of the ReVaMB model
C Baumann, H Winzar, T Fang
Cross Cultural & Strategic Management 25 (2), 210-230, 2018
312018
Effectiveness of telescopic advertisements delivered via personal video recorders
N Reading, S Bellman, D Varan, H Winzar
Journal of Advertising Research 46 (2), 217-227, 2006
312006
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