Sarang Sunder
Sarang Sunder
Assistant Professor of Marketing, Neeley School of Business, Texas Christian University
Verified email at tcu.edu - Homepage
Title
Cited by
Cited by
Year
Measuring and Managing a Salesperson's Future Value to the Firm
V Kumar, S Sunder, RP Leone
Journal of Marketing Research 51 (5), 591-608, 2014
852014
Analyzing the Diffusion of Global Customer Relationship Management: A Cross-Regional Modeling Framework
V Kumar, S Sunder, B Ramaseshan
Journal of International Marketing 19 (1), 23-39, 2011
792011
Leveraging Distribution to maximize firm performance in Emerging markets
V Kumar, S Sunder, A Sharma
Journal of Retailing 91 (4), 627-643, 2015
702015
Why do salespeople quit? An empirical examination of own and peer effects on salesperson turnover behavior
S Sunder, V Kumar, A Goreczny, T Maurer
Journal of Marketing Research 54 (3), 381-397, 2017
562017
Measuring the lifetime value of a customer in the consumer packaged goods industry
S Sunder, V Kumar, Y Zhao
Journal of Marketing Research 53 (6), 901-921, 2016
232016
Who’s your most valuable salesperson?
V Kumar, S Sunder, RP Leone
Harvard business review 93 (4), 17, 2015
162015
What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions
S Sunder, KH Kim, EA Yorkston
Journal of Marketing 83 (6), 93-112, 2019
132019
Protecting consumers from themselves: Assessing consequences of usage restriction laws on online game usage and spending
W Jo, S Sunder, J Choi, M Trivedi
Marketing Science 39 (1), 117-133, 2020
32020
EVALUATING REAL-TIME MOBILE COUPONS VIA FIELD EXPERIMENTS
Y Yoon, J Choi, S Sunder, M Trivedi
2018 Global Marketing Conference at Tokyo, 202-202, 2018
2018
6 Customer Lifetime Value and Its Relevance to the Consumer Packaged Goods Industry
V Kumar, S Sunder
Accountable Marketing: Linking marketing actions to financial performance, 69, 2016
2016
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Articles 1–10