| From destination brand to location brand G Kerr Journal of Brand Management 13, 276-283, 2006 | 443 | 2006 |
| A review of a brand management strategy for a small town—Lessons learnt! G Kerr, S Johnson Place Branding 1, 373-387, 2005 | 72 | 2005 |
| Brand orientation and the voices from within J Baxter, G Kerr, RJ Clarke Journal of Marketing Management 29 (9-10), 1079-1098, 2013 | 59 | 2013 |
| Rethinking place identities G Kerr, J Oliver Rethinking Place Branding: Comprehensive brand development for cities and …, 2014 | 53 | 2014 |
| Bragging rights and destination marketing: A tourism bragging rights model G Kerr, C Lewis, L Burgess Journal of Hospitality and Tourism Management 19 (1), 7-14, 2012 | 52 | 2012 |
| Challenges in managing place brands: The case of Sydney G Kerr, MS Balakrishnan Place Branding and Public Diplomacy 8, 6-16, 2012 | 45 | 2012 |
| Self-identity and social norms in destination choice by young Australian travellers C Lewis, G Kerr, A Pomering Tourist Studies 10 (3), 265-283, 2010 | 34 | 2010 |
| A critical assessment of the role of fashion in influencing the travel decision and destination choice C Lewis, G Kerr, L Burgess International Journal of Tourism Policy 1 5 (1-2), 4-18, 2013 | 31 | 2013 |
| Harvesting the “business test trip”: Converting business travelers to holidaymakers G Kerr, K Cliff, S Dolnicar Journal of Travel & Tourism Marketing 29 (5), 405-415, 2012 | 31 | 2012 |
| The 4d model of place brand management MS Balakrishnan, G Kerr Branded spaces, 31-42, 2013 | 30 | 2013 |
| The meaning and measurement of place identity and place image J Baxter, G Kerr 50th European regional science association congress 19, 23-67, 2010 | 25 | 2010 |
| Positioning a destination as fashionable: The destination fashion conditioning framework C Lewis, G Kerr, L Burgess Tourism Management 72, 209-219, 2019 | 22 | 2019 |
| A study of community events held by not‐for‐profit organizations in Australia A Ruperto, G Kerr Journal of Nonprofit & Public Sector Marketing 21 (3), 298-308, 2009 | 22 | 2009 |
| “We love the Gong”: a marketing perspective G Kerr, K Dombkins, S Jelley Journal of Place Management and Development 5 (3), 272-279, 2012 | 9 | 2012 |
| Towards the development of an evaluation questionnaire for academic conferences C Lewis, G Kerr Event Management 16 (1), 11-23, 2012 | 8 | 2012 |
| Strategic avoidance: can universities learn from other sectors? G Kerr, P Hosie Australian Universities' Review, The 55 (1), 59-65, 2013 | 7 | 2013 |
| Australian Traveller’s Use of the Internet: Understanding Australian Online Planning and Booking Behaviour L Burguess, G Kerr 8th Annual International Conference on Tourism, 11-14, 2012 | 7 | 2012 |
| The city branding of Wollongong G Kerr, G Noble, J Glynn City branding: Theory and cases, 213-220, 2011 | 7 | 2011 |
| Cities of innovation: Exploring the role of local community organisations in ‘constructing advantage’ SE Garrett-Jones, M Gross, G Kerr, S Kotevski, S Zaeemdar | 7 | 2007 |
| Research Online E Turpin Sciences 1, 1-2012, 2012 | 6* | 2012 |
