| Consumer preferences for wine attributes in an emerging market R Mehta, N Bhanja International journal of retail & distribution management 46 (1), 34-48, 2017 | 78 | 2017 |
| Revisiting the Past to Understand the Current Debates on Service-Dominant Logic N Bhanja, G Saxena Services Marketing Quarterly, 2021 | 7 | 2021 |
| It is better with a shade of blue! Consumer evaluation of unisex extension of brands N Bhanja, R Mehta International Journal of Consumer Studies 46 (6), 2239-2253, 2022 | 4 | 2022 |
| Charting a Different Narrative in India–Southeast Asia Relations: Case of an Indian State N Bhanja, N Bhanja Journal of Creative Communications, 09732586231224576, 2024 | | 2024 |
| Impact of brand de-gendering on consumer responses N Bhanja, R Mehta Indian Institutte of Management Calcutta, 2019 | | 2019 |
| The Impact of Multifactoral Gender on the Evaluation of de-gendered Brand offerings N Bhanja, R Mehta AR-IIMC, 2017 | | 2017 |
| Discourses in Popular Culture and the Emerging Intersectionality of Gender N Bhanja, R Mehta 13th Biennial ACR Gender, Marketing and Consumer Behaviour conference, 2016 | | 2016 |
Ritu Mehta .Marketing, IIM CalcuttaVerified email at iimcal.ac.in
