| Employer branding: employer attractiveness and the use of social media S Roper, LV de Carvalho, F Guzman, AM Sivertzen, ER Nilsen, ... Journal of Product & Brand Management, 2013 | 393 | 2013 |
| Motivations to interact with brands on Facebook–Towards a typology of consumer–brand interactions SL Azar, JC Machado, L Vacas-de-Carvalho, A Mendes Journal of Brand Management 23 (2), 153-178, 2016 | 106 | 2016 |
| Using corporate stories to build the corporate brand: an impression management perspective S Roper, LV de Carvalho, F Guzman, S Spear Journal of Product & Brand Management, 2013 | 100 | 2013 |
| Brand mergers: examining consumers' responses to name and logo design F Guzmán, O Iglesias, JC Machado, L Vacas‐de‐Carvalho, P Costa, ... Journal of Product & Brand Management, 2012 | 63 | 2012 |
| Brand logo design: examining consumer response to naturalness JC Machado, LV de Carvalho, A Torres, P Costa Journal of Product & Brand Management, 2015 | 62 | 2015 |
| Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love JC Machado, L Vacas-de-Carvalho, SL Azar, AR André, BP dos Santos Journal of Business Research 96, 376-385, 2019 | 53 | 2019 |
| Exploring brand masculine patterns: moving beyond monolithic masculinity S Roper, LV de Carvalho, F Guzman, SL Azar Journal of Product & Brand Management, 2013 | 30 | 2013 |
| Linking retailer corporate brand and environmental sustainability practices S Roper, LV de Carvalho, F Guzman, D Miller, B Merrilees Journal of Product & Brand Management, 2013 | 29 | 2013 |
| Rebranding mergers: How attitudes influence consumer choices? JC Machado, P De Lencastre, LV De Carvalho, P Costa Journal of Brand Management 19 (6), 513-524, 2012 | 28 | 2012 |
| Practices in the brand management system: identification and considerations for five business sectors S Roper, LV de Carvalho, F Guzman, M Dunes, B Pras Journal of Product & Brand Management, 2013 | 17 | 2013 |
| Same design, same response? Investigating natural designs in international logos A Torres, JC Machado, LV de Carvalho, M van de Velden, P Costa Journal of Product & Brand Management, 2019 | 4 | 2019 |
| Bridging the gap between brand gender and brand loyalty on social media: exploring the mediating effects L Vacas de Carvalho, SL Azar, JC Machado Journal of Marketing Management 36 (11-12), 1125-1152, 2020 | 3 | 2020 |
| Logo design: examining consumer response to figurativeness across cultures JC Machado, L Vacas de Carvalho, A Torres, M Van de Velden, P Costa EMAC (European Marketing Academy), 2014 | 3 | 2014 |
| Motivations to interact with brands on Facebook–Towards a typology of consumer–brand interactions JC Machado, SL Azar, LV Carvalho, A Mendes | 2 | 2015 |
| Design, personality traits and consumer responses to brand logos JC Machado, A Torres, L Vacas de Carvalho, P Costa Proceedings of the 13th Global Brand Conference, 2018 | 1 | 2018 |
| CONSUMEREX–Consumer Experience Model. A multidimensional model of services evaluation. Application in the sport context J Diogo, C Pires, LV de Carvalho CEFAGE-UE Working Papers, 2015 | 1 | 2015 |
| Brand logo design: Examining consumer response to figurativeness J Cesar-Machado, L Vacas-de-Carvalho, A Torres, P Costa EMAC, 2013 | 1 | 2013 |
| Rebranding mergers: how important is the figurativeness of the brand’s signs? JC Machado, P Lencastre, LV Carvalho | 1 | 2011 |
| The impact of naturalness on affective response to logo design: A cross-national study JC Machado, A Torres, L Vacas de Carvalho, P Costa Proceedings of the AEMARK 2018, 2018 | | 2018 |
| Visual Effects of Logo on the Attentional Filter and Perception D Murphy, J Nadeau, JC Machado, L Vacas de Carvalho, T Ulrich Proceedings of the 12th Global Brand Conference, 2017 | | 2017 |
