| Employer branding: employer attractiveness and the use of social media S Roper, LV de Carvalho, F Guzman, AM Sivertzen, ER Nilsen, ... Journal of Product & Brand Management, 2013 | 286 | 2013 |
| Using corporate stories to build the corporate brand: an impression management perspective S Spear, S Roper Journal of Product and Brand Management 22 (7), 491-501, 2013 | 84 | 2013 |
| Motivations to interact with brands on Facebook–Towards a typology of consumer–brand interactions SL Azar, JC Machado, L Vacas-de-Carvalho, A Mendes Journal of Brand Management 23 (2), 153-178, 2016 | 72 | 2016 |
| Brand mergers: examining consumers' responses to name and logo design F Guzmán, O Iglesias, JC Machado, L Vacas‐de‐Carvalho, P Costa, ... Journal of Product & Brand Management, 2012 | 51 | 2012 |
| Brand logo design: examining consumer response to naturalness JC Machado, LV de Carvalho, A Torres, P Costa Journal of Product & Brand Management, 2015 | 39 | 2015 |
| Rebranding mergers: How attitudes influence consumer choices? JC Machado, P De Lencastre, LV De Carvalho, P Costa Journal of Brand Management 19 (6), 513-524, 2012 | 28 | 2012 |
| Linking retailer corporate brand and environmental sustainability practices S Roper, LV de Carvalho, F Guzman, D Miller, B Merrilees Journal of Product & Brand Management, 2013 | 26 | 2013 |
| Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love JC Machado, L Vacas-de-Carvalho, SL Azar, AR André, BP dos Santos Journal of Business Research 96, 376-385, 2019 | 15 | 2019 |
| Practices in the brand management system: identification and considerations for five business sectors S Roper, LV de Carvalho, F Guzman, M Dunes, B Pras Journal of Product & Brand Management, 2013 | 15 | 2013 |
| Motivations to interact with brands on Facebook–Towards a typology of consumer–brand interactions JC Machado, SL Azar, LV Carvalho, A Mendes | 3 | 2015 |
| Logo design: examining consumer response to figurativeness across cultures JC Machado, L Vacas de Carvalho, A Torres, M Van de Velden, P Costa EMAC (European Marketing Academy), 2014 | 2 | 2014 |
| Using corporate stories to build the corporate brand: an impression management perspective S Roper, LV de Carvalho, F Guzman, S Spear Journal of Product & Brand Management, 2013 | 2 | 2013 |
| CONSUMEREX–Consumer Experience Model. A multidimensional model of services evaluation. Application in the sport context J Diogo, C Pires, LV de Carvalho CEFAGE-UE Working Papers, 2015 | 1 | 2015 |
| Rebranding mergers: how important is the figurativeness of the brand’s signs? JC Machado, P Lencastre, LV Carvalho | 1 | 2011 |
| Same design, same response? Investigating natural designs in international logos A Torres, JC Machado, LV de Carvalho, M van de Velden, P Costa Journal of Product & Brand Management, 2019 | | 2019 |
| The impact of naturalness on affective response to logo design: A cross-national study JC Machado, A Torres, L Vacas de Carvalho, P Costa Proceedings of the AEMARK 2018, 2018 | | 2018 |
| Design, personality traits and consumer responses to brand logos JC Machado, A Torres, L Vacas de Carvalho, P Costa Proceedings of the 13th Global Brand Conference, 2018 | | 2018 |
| Visual Effects of Logo on the Attentional Filter and Perception D Murphy, J Nadeau, JC Machado, L Vacas de Carvalho, T Ulrich Proceedings of the 12th Global Brand Conference, 2017 | | 2017 |
| The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook JC Machado, S Azar, L Vacas de Carvalho Proceedings of the 12th Global Brand Conference, 2017 | | 2017 |
| Analyzing consumer-based brand equity on Facebook: the impact of brand gender SL Azar, JC Machado, L Vacas-de-Carvalho EMAC, European Marketing Academy, 2016 | | 2016 |
