Leonor Vacas de Carvalho
Leonor Vacas de Carvalho
Verified email at uevora.pt
TitleCited byYear
Employer branding: employer attractiveness and the use of social media
S Roper, LV de Carvalho, F Guzman, AM Sivertzen, ER Nilsen, ...
Journal of Product & Brand Management, 2013
2862013
Using corporate stories to build the corporate brand: an impression management perspective
S Spear, S Roper
Journal of Product and Brand Management 22 (7), 491-501, 2013
842013
Motivations to interact with brands on Facebook–Towards a typology of consumer–brand interactions
SL Azar, JC Machado, L Vacas-de-Carvalho, A Mendes
Journal of Brand Management 23 (2), 153-178, 2016
722016
Brand mergers: examining consumers' responses to name and logo design
F Guzmán, O Iglesias, JC Machado, L Vacas‐de‐Carvalho, P Costa, ...
Journal of Product & Brand Management, 2012
512012
Brand logo design: examining consumer response to naturalness
JC Machado, LV de Carvalho, A Torres, P Costa
Journal of Product & Brand Management, 2015
392015
Rebranding mergers: How attitudes influence consumer choices?
JC Machado, P De Lencastre, LV De Carvalho, P Costa
Journal of Brand Management 19 (6), 513-524, 2012
282012
Linking retailer corporate brand and environmental sustainability practices
S Roper, LV de Carvalho, F Guzman, D Miller, B Merrilees
Journal of Product & Brand Management, 2013
262013
Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love
JC Machado, L Vacas-de-Carvalho, SL Azar, AR André, BP dos Santos
Journal of Business Research 96, 376-385, 2019
152019
Practices in the brand management system: identification and considerations for five business sectors
S Roper, LV de Carvalho, F Guzman, M Dunes, B Pras
Journal of Product & Brand Management, 2013
152013
Motivations to interact with brands on Facebook–Towards a typology of consumer–brand interactions
JC Machado, SL Azar, LV Carvalho, A Mendes
32015
Logo design: examining consumer response to figurativeness across cultures
JC Machado, L Vacas de Carvalho, A Torres, M Van de Velden, P Costa
EMAC (European Marketing Academy), 2014
22014
Using corporate stories to build the corporate brand: an impression management perspective
S Roper, LV de Carvalho, F Guzman, S Spear
Journal of Product & Brand Management, 2013
22013
CONSUMEREX–Consumer Experience Model. A multidimensional model of services evaluation. Application in the sport context
J Diogo, C Pires, LV de Carvalho
CEFAGE-UE Working Papers, 2015
12015
Rebranding mergers: how important is the figurativeness of the brand’s signs?
JC Machado, P Lencastre, LV Carvalho
12011
Same design, same response? Investigating natural designs in international logos
A Torres, JC Machado, LV de Carvalho, M van de Velden, P Costa
Journal of Product & Brand Management, 2019
2019
The impact of naturalness on affective response to logo design: A cross-national study
JC Machado, A Torres, L Vacas de Carvalho, P Costa
Proceedings of the AEMARK 2018, 2018
2018
Design, personality traits and consumer responses to brand logos
JC Machado, A Torres, L Vacas de Carvalho, P Costa
Proceedings of the 13th Global Brand Conference, 2018
2018
Visual Effects of Logo on the Attentional Filter and Perception
D Murphy, J Nadeau, JC Machado, L Vacas de Carvalho, T Ulrich
Proceedings of the 12th Global Brand Conference, 2017
2017
The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook
JC Machado, S Azar, L Vacas de Carvalho
Proceedings of the 12th Global Brand Conference, 2017
2017
Analyzing consumer-based brand equity on Facebook: the impact of brand gender
SL Azar, JC Machado, L Vacas-de-Carvalho
EMAC, European Marketing Academy, 2016
2016
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