| Integrated marketing communications with online study tools 12 months B Chitty, W Chitty, E Luck, N Barker, AM Sassenberg, TA Shimp, ... Cengage AU, 2017 | 121 | 2017 |
| Effects of sport celebrity transgressions: An exploratory study A Sassenberg Sport Marketing Quarterly 24 (2), 78-90, 2015 | 45 | 2015 |
| Effects of cognitive absorption on continuous use intention of AI-driven recommender systems in e-commerce N Acharya, AM Sassenberg, J Soar foresight 25 (2), 194-208, 2023 | 30 | 2023 |
| A sport celebrity brand image: a conceptual model AM Sassenberg, ML Verreynne, M Johnson Morgan International Journal of Organisational Behaviour 17 (2), 108-121, 2012 | 27 | 2012 |
| Sustainability project partnerships in times of crisis: conceptual framework and implications for stakeholder integration G Grunwald, J Schwill, AM Sassenberg Journal of Entrepreneurship and Public Policy 10 (3), 352-378, 2021 | 23 | 2021 |
| The impact of digital communications on consumer perceptions of sport celebrity transgressions AM Sassenberg, J Summers, M Johnson-Morgan, R Hassan Journal of Global Sport Management 3 (2), 189-207, 2018 | 23 | 2018 |
| Consumers’ behavioural intentions to reuse recommender systems: Assessing the effects of trust propensity, trusting beliefs and perceived usefulness N Acharya, AM Sassenberg, J Soar Journal of Theoretical and Applied Electronic Commerce Research 18 (1), 55-78, 2022 | 18 | 2022 |
| Integrated marketing communications E Luck, N Barker, AM Sassenberg, B Chitty, TA Shimp, JC Andrews Cengage AU, 2020 | 16 | 2020 |
| Scandals, sports and sponsors: what impact do sport celebrity transgressions have on consumer's perceptions of the celebrity's brand image and the brand image of their sponsors? AM Sassenberg, M Johnson Morgan Proceedings of the 8th Annual Sport Marketing Association Conference (SMA 2010), 2010 | 15 | 2010 |
| Effects of atmosphere on emotions and consumer behaviour at wineries AM Sassenberg, C Sassenberg, C Sassenberg, M Heneghan International Journal of Wine Business Research 34 (4), 523-541, 2022 | 14 | 2022 |
| Business acumen for nursing leaders: A scoping review C Raftery, AM Sassenberg, A Bamford‐Wade Journal of Nursing Management 30 (4), 926-935, 2022 | 8 | 2022 |
| Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda G Eckstein, A Shrestha, AM Sassenberg, YK Dwivedi Management Review Quarterly, 1-29, 2023 | 7 | 2023 |
| The role of cognitive absorption in recommender system reuse N Acharya, AM Sassenberg, J Soar Sustainability 15 (5), 3896, 2023 | 6 | 2023 |
| Business acumen for nursing leaders: An exploratory qualitative study C Raftery, AM Sassenberg, A Bamford‐Wade Journal of nursing management 30 (7), 2681-2688, 2022 | 6 | 2022 |
| Managing value co-creation in partnerships for sustainability: Toward a process model for stakeholder integration G Grunwald, J Schwill, AM Sassenberg Artisan entrepreneurship, 99-126, 2022 | 6 | 2022 |
| Business acumen for nursing leaders, optional or essential in today's health system? A discussion paper C Raftery, AM Sassenberg, A Bamford-Wade Collegian 28 (6), 610-615, 2021 | 6 | 2021 |
| Identifying an optimal model for blockchain technology adoption in the agricultural sector PS Gandhi Maniam, C Prentice, AM Sassenberg, J Soar Logistics 7 (3), 59, 2023 | 4 | 2023 |
| Exploring the formation of mobile travel website quality and predicting its influence on travelers’ behavioral intentions J Chan, ICC Chan, AM Sassenberg, A Shrestha Journal of China Tourism Research 18 (5), 1011-1034, 2022 | 3 | 2022 |
| Integrated marketing communications (5th Asia-Pacific edition) B Chitty, E Luck, N Barker, AM Sassenberg, T Shimp, JC Andrews Cengage Learning Australia Pty Ltd, 2018 | 3 | 2018 |
| How to choose the fitting partner in sustainability sponsorship? A decision model integrating multiple fit dimensions G Grunwald, J Schwill, AM Sassenberg Academy of Marketing Science Annual Conference-World Marketing Congress, 465-477, 2021 | 2 | 2021 |
