| Effects of internship predictors on successful field experience F Beard, L Morton Journalism & mass communication educator 53 (4), 42-53, 1998 | 182 | 1998 |
| One hundred years of humor in American advertising FK Beard Journal of Macromarketing 25 (1), 54-65, 2005 | 172 | 2005 |
| College student attitudes toward advertising's ethical, economic, and social consequences FK Beard Journal of Business Ethics 48, 217-228, 2003 | 151 | 2003 |
| Humor in the advertising business: Theory, practice, and wit FK Beard Rowman & Littlefield, 2008 | 120 | 2008 |
| Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship F Beard Journal of Business Research 37 (3), 207-215, 1996 | 114 | 1996 |
| Advertising and audience offense: The role of intentional humor FK Beard Journal of marketing communications 14 (1), 1-17, 2008 | 109 | 2008 |
| Turn-taking and the local management of conversation in a highly simultaneous computer-mediated communication system JF Anderson, FK Beard, JB Walther | 90 | 2007 |
| Client Role Ambiguity and Satisfaction in Client-Ad Agency Relationships. FK Beard Journal of Advertising Research 39 (2), 69-69, 1999 | 85 | 1999 |
| Marketing client role ambiguity as a source of dissatisfaction in client-ad agency relationships F Beard Journal of Advertising Research 36 (5), 9-9, 1996 | 84 | 1996 |
| IMC use and client-ad agency relationships F Beard Journal of Marketing Communications 3 (4), 217-230, 1997 | 71 | 1997 |
| Comparative advertising wars: An historical analysis of their causes and consequences F Beard Journal of Macromarketing 30 (3), 270-286, 2010 | 61 | 2010 |
| Hard-Sell “Killers” and Soft-Sell “Poets” Modern Advertising's Enduring Message Strategy Debate FK Beard Journalism History 30 (3), 141-149, 2004 | 58 | 2004 |
| Webmasters as mass media gatekeepers: A qualitative exploratory study F Beard, RL Olsen Internet Research 9 (3), 200-211, 1999 | 56 | 1999 |
| How products and advertising offend consumers FK Beard Journal of Advertising Research 48 (1), 13-21, 2008 | 46 | 2008 |
| A history of comparative advertising in the United States FK Beard Journalism & Communication Monographs 15 (3), 114-216, 2013 | 39 | 2013 |
| Examining and extending advertising's dual mediation hypothesis to a branded mobile phone app R Ahmed, F Beard, D Yoon Journal of Interactive Advertising 16 (2), 133-144, 2016 | 34 | 2016 |
| A history of advertising and sales promotion FK Beard The Routledge Companion to Marketing History, Routledge, London, 203-224, 2016 | 32 | 2016 |
| The ancient history of advertising: Insights and implications for practitioners: What today's advertisers and marketers can learn from their predecessors FK Beard Journal of Advertising Research 57 (3), 239-244, 2017 | 30 | 2017 |
| Peer evaluation and readership of influential contributions to the advertising literature FK Beard Journal of Advertising 31 (4), 65-75, 2002 | 28 | 2002 |
| Conflict in the integrated marketing communications task group FK Beard Proceedings of the 1993 Conference of the American Academy of Advertising, E …, 1993 | 22 | 1993 |
