Esther Thorson
Esther Thorson
Professor of Journalism, College of Communication Arts and Sciences, Michigan State University
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TitleCited byYear
The effects of progressive levels of interactivity and vividness in web marketing sites
JR Coyle, E Thorson
Journal of advertising 30 (3), 65-77, 2001
The interactive advertising model: How users perceive and process online ads
S Rodgers, E Thorson
Journal of interactive advertising 1 (1), 41-60, 2000
Perceived persuasive effects of product commercials and public service announcements: Third-person effects in new domains
AC Gunther, E Thorson
Communication Research 19 (5), 574-596, 1992
Television and web advertising synergies
Y Chang, E Thorson
Journal of advertising 33 (2), 75-84, 2004
Attention to television: Intrastimulus effects of movement and scene changes on alpha variation over time
B Reeves, E Thorson, ML Rothschild, D McDonald, J Hirsch, R Goldstein
International Journal of Neuroscience 27 (3-4), 241-255, 1985
The impact of celebrity–product incongruence on the effectiveness of product endorsement
JG Lee, E Thorson
Journal of advertising research 48 (3), 433-449, 2008
An empirical investigation of the interaction between publicity, advertising, and previous brand attitudes and knowledge
C Stammerjohan, CM Wood, Y Chang, E Thorson
Journal of Advertising 34 (4), 55-67, 2005
Brand communities and personal identities: Negotiations in cyberspace
HJ Schau
ACR North American Advances, 2002
A socialization perspective on male and female reporting
S Rodgers, E Thorson
Journal of Communication 53 (4), 658-675, 2003
Integrated communication: Synergy of persuasive voices
E Thorson, J Moore
Psychology Press, 2013
Social capital in rural and urban communities: Testing differences in media effects and models
CE Beaudoin, E Thorson
Journalism & Mass Communication Quarterly 81 (2), 378-399, 2004
Message complexity and attention to television
E Thorson, B Reeves, J Schleuder
Communication Research 12 (4), 427-454, 1985
Alcohol advertising exposure and perceptions: links with alcohol expectancies and intentions to drink or drinking in underaged youth and young adults
K Fleming, E Thorson, CK Atkin
Journal of health communication 9 (1), 3-29, 2004
The effects of television videographics and lecture familiarity on adult cardiac orienting responses and memory
E Thorson, A Lang
Communication Research 19 (3), 346-369, 1992
Attention to television: Psychological theories and chronometric measures
B Reeves, E Thorson, J Schleuder
Perspectives on media effects, 251-279, 1986
Brand familiarity and product involvement effects on the attitude toward an ad-brand attitude relationship
J Phelps, E Thorson
ACR North American Advances, 1991
Effects of issue‐image strategies, attack and support appeals, music, and visual content in political commercials
E Thorson, WG Christ, C Caywood
Journal of Broadcasting & Electronic Media 35 (4), 465-486, 1991
The effects of news stories that put crime and violence into context: Testing the public health model of reporting
R Coleman, E Thorson
Journal of health communication 7 (5), 401-425, 2002
The effects of emotion on episodic memory for television commercials.
E Thorson, M Friestad
Lexington Books/DC Heath and Com, 1989
Representation of women in news and photos: Comparing content to perceptions
ME Len-Rios, S Rodgers, E Thorson, D Yoon
Journal of Communication 55 (1), 152-168, 2005
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