| Discounting time and time discounting: Subjective time perception and intertemporal preferences G Zauberman, BK Kim, SA Malkoc, JR Bettman Journal of Marketing Research 46 (4), 543-556, 2009 | 635 | 2009 |
| Deferring versus expediting consumption: The effect of outcome concreteness on sensitivity to time horizon SA Malkoc, G Zauberman Journal of Marketing Research 43 (4), 618-627, 2006 | 179 | 2006 |
| Choosing here and now versus there and later: The moderating role of psychological distance on assortment size preferences JK Goodman, SA Malkoc Journal of Consumer Research 39 (4), 751-768, 2012 | 169 | 2012 |
| Unstuck from the concrete: Carryover effects of abstract mindsets in intertemporal preferences SA Malkoc, G Zauberman, JR Bettman Organizational Behavior and Human Decision Processes 113 (2), 112-126, 2010 | 167 | 2010 |
| Embedding brands within media content: The impact of message, media, and consumer characteristics on placement efficacy N Bhatnagar, L Aksoy, SA Malkoc The psychology of entertainment media: Blurring the lines between …, 2004 | 155 | 2004 |
| Consuming now or later? The interactive effect of timing and attribute alignability SA Malkoc, G Zauberman, C Ulu Psychological Science 16 (5), 411-417, 2005 | 144 | 2005 |
| How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention RK Ratner, D Soman, G Zauberman, D Ariely, Z Carmon, PA Keller, ... Marketing Letters 19 (3), 383-397, 2008 | 84 | 2008 |
| Between a Rock and a Hard Place: The Failure of the Attraction Effect Among Unattractive Alternatives WHSH Malkoc, Selin A. Journal of Consumer Psychology, 2013 | 52 | 2013 |
| The Calendar Mindset: Scheduling Takes the Fun Out and Puts the Work In G TONIETTO, SA MALKOC Journal of Marketing Research, 2016 | 38 | 2016 |
| Celebrate or Commemorate? A Material Purchase Advantage When Honoring Special Life Events BLS Joseph K Goodman, Selin A Malkoc Journal of the Association of Consumer Research 1 (4), 497-508, 2016 | 28* | 2016 |
| Emotions know best: The advantage of emotional versus cognitive responses to failure N Nelson, SA Malkoc, B Shiv Journal of Behavioral Decision Making 31 (1), 40-51, 2018 | 20 | 2018 |
| Activity versus outcome maximization in time management SA Malkoc, GN Tonietto Current opinion in psychology 26, 49-53, 2019 | 13 | 2019 |
| When an hour feels shorter: future boundary tasks alter consumption by contracting time GN Tonietto, SA Malkoc, SM Nowlis Journal of Consumer Research 45 (5), 1085-1102, 2019 | 12* | 2019 |
| The Material-Experiential Asymmetry in Discounting: When Experiential Purchases Lead to More Impatience JK Goomdan, SA Malkoc, M Rosenboim Journal of Consumer Research, 0 | 10* | |
| Psychological Analysis of Consumer Intertemporal Decisions SA Malkoc, G Zauberman Consumer Psychology Review 2 (1), 97-113, 2019 | 7 | 2019 |
Gal ZaubermanYale UniversityVerified email at yale.edu
