Sandra Milberg
Sandra Milberg
Professor of Marketing, Universidad Adolfo Ibañez
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Cited by
Cited by
Information privacy: Measuring individuals' concerns about organizational practices
HJ Smith, SJ Milberg, SJ Burke
MIS quarterly, 167-196, 1996
Evaluation of brand extensions: The role of product feature similarity and brand concept consistency
CW Park, S Milberg, R Lawson
Journal of consumer research 18 (2), 185-193, 1991
Recipient's mood, relationship type, and helping.
MS Clark, R Oullette, MC Powell, S Milberg
Journal of personality and social psychology 53 (1), 94, 1987
Information privacy: Corporate management and national regulation
SJ Milberg, HJ Smith, SJ Burke
Organization science 11 (1), 35-57, 2000
Values, personal information privacy, and regulatory approaches
SJ Milberg, SJ Burke, HJ Smith, EA Kallman
Communications of the ACM 38 (12), 65-74, 1995
Category-based and attribute-based reactions to others: Some informational conditions of stereotyping and individuating processes
ST Fiske, SL Neuberg, AE Beattie, SJ Milberg
Journal of Experimental Social Psychology 23 (5), 399-427, 1987
Managing negative feedback effects associated with brand extensions: The impact of alternative branding strategies
SJ Milberg, CW Park, MS McCarthy
Journal of Consumer Psychology 6 (2), 119-140, 1997
Arousal cues arousal-related material in memory: Implications for understanding effects of mood on memory
MS Clark, S Milberg, J Ross
Journal of Verbal Learning and Verbal Behavior 22 (6), 633-649, 1983
The Effects of Direct and Associative Brand Extension Strategies on Consumer Response to Brand Extensions.
CW Park, MS McCarthy, SJ Milberg
Advances in consumer research 20 (1), 1993
Understanding travelers' intentions to visit a short versus long-haul emerging vacation destination: The case of Chile
C Bianchi, S Milberg, A Cúneo
Tourism Management 59, 312-324, 2017
The differential processing of price in gains and losses: The effects of frame and need for cognition
S Chatterjee, TB Heath, SJ Milberg, KR France
Journal of behavioral decision making 13 (1), 61-75, 2000
Consumer reactions to brand extensions in a competitive context: does fit still matter?
SJ Milberg, F Sinn, RC Goodstein
Journal of Consumer Research 37 (3), 543-553, 2010
The growth of private label brands: a worldwide phenomenon?
A Cuneo, SJ Milberg, JM Benavente, J Palacios-Fenech
Journal of International Marketing 23 (1), 72-90, 2015
New brands versus brand extensions, attitudes versus choice: experimental evidence for theory and practice
MS McCarthy, TB Heath, SJ Milberg
Marketing Letters 12, 75-90, 2001
Memory Structure of Brand Names.
CW Park, R Lawson, S Milberg
Advances in consumer research 16 (1), 1989
Effects of arousal on judgments of others' emotions.
MS Clark, S Milberg, R Erber
Journal of Personality and Social Psychology 46 (3), 551, 1984
Asymmetric competition in choice and the leveraging of competitive disadvantages
TB Heath, G Ryu, S Chatterjee, MS McCarthy, DL Mothersbaugh, ...
Journal of Consumer Research 27 (3), 291-308, 2000
Vulnerability of global brands to negative feedback effects
SJ Milberg, F Sinn
Journal of Business Research 61 (6), 684-690, 2008
Compromising the compromise effect: Brands matter
F Sinn, SJ Milberg, LD Epstein, RC Goodstein
Marketing Letters 18, 223-236, 2007
The Role of Ethical Concerns in Consumer Purchase Behavior: Understanding Alternative Processes.
SJ Burke, SJ Milberg, NC Smith
Advances in Consumer Research 20 (1), 1993
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