| Information privacy: Measuring individuals' concerns about organizational practices HJ Smith, SJ Milberg, SJ Burke MIS quarterly, 167-196, 1996 | 3156 | 1996 |
| Evaluation of brand extensions: The role of product feature similarity and brand concept consistency CW Park, S Milberg, R Lawson Journal of consumer research 18 (2), 185-193, 1991 | 2284 | 1991 |
| Recipient's mood, relationship type, and helping. MS Clark, R Oullette, MC Powell, S Milberg Journal of personality and social psychology 53 (1), 94, 1987 | 903 | 1987 |
| Information privacy: Corporate management and national regulation SJ Milberg, HJ Smith, SJ Burke Organization science 11 (1), 35-57, 2000 | 683 | 2000 |
| Values, personal information privacy, and regulatory approaches SJ Milberg, SJ Burke, HJ Smith, EA Kallman Communications of the ACM 38 (12), 65-74, 1995 | 596 | 1995 |
| Category-based and attribute-based reactions to others: Some informational conditions of stereotyping and individuating processes ST Fiske, SL Neuberg, AE Beattie, SJ Milberg Journal of Experimental Social Psychology 23 (5), 399-427, 1987 | 546 | 1987 |
| Managing negative feedback effects associated with brand extensions: The impact of alternative branding strategies SJ Milberg, CW Park, MS McCarthy Journal of Consumer Psychology 6 (2), 119-140, 1997 | 507 | 1997 |
| Arousal cues arousal-related material in memory: Implications for understanding effects of mood on memory MS Clark, S Milberg, J Ross Journal of Verbal Learning and Verbal Behavior 22 (6), 633-649, 1983 | 278 | 1983 |
| The Effects of Direct and Associative Brand Extension Strategies on Consumer Response to Brand Extensions. CW Park, MS McCarthy, SJ Milberg Advances in consumer research 20 (1), 1993 | 203 | 1993 |
| Understanding travelers' intentions to visit a short versus long-haul emerging vacation destination: The case of Chile C Bianchi, S Milberg, A Cúneo Tourism Management 59, 312-324, 2017 | 179 | 2017 |
| The differential processing of price in gains and losses: The effects of frame and need for cognition S Chatterjee, TB Heath, SJ Milberg, KR France Journal of behavioral decision making 13 (1), 61-75, 2000 | 147 | 2000 |
| Consumer reactions to brand extensions in a competitive context: does fit still matter? SJ Milberg, F Sinn, RC Goodstein Journal of Consumer Research 37 (3), 543-553, 2010 | 142 | 2010 |
| The growth of private label brands: a worldwide phenomenon? A Cuneo, SJ Milberg, JM Benavente, J Palacios-Fenech Journal of International Marketing 23 (1), 72-90, 2015 | 135 | 2015 |
| New brands versus brand extensions, attitudes versus choice: experimental evidence for theory and practice MS McCarthy, TB Heath, SJ Milberg Marketing Letters 12, 75-90, 2001 | 128 | 2001 |
| Memory Structure of Brand Names. CW Park, R Lawson, S Milberg Advances in consumer research 16 (1), 1989 | 111 | 1989 |
| Effects of arousal on judgments of others' emotions. MS Clark, S Milberg, R Erber Journal of Personality and Social Psychology 46 (3), 551, 1984 | 105 | 1984 |
| Asymmetric competition in choice and the leveraging of competitive disadvantages TB Heath, G Ryu, S Chatterjee, MS McCarthy, DL Mothersbaugh, ... Journal of Consumer Research 27 (3), 291-308, 2000 | 87 | 2000 |
| Vulnerability of global brands to negative feedback effects SJ Milberg, F Sinn Journal of Business Research 61 (6), 684-690, 2008 | 77 | 2008 |
| Compromising the compromise effect: Brands matter F Sinn, SJ Milberg, LD Epstein, RC Goodstein Marketing Letters 18, 223-236, 2007 | 76 | 2007 |
| Private label and manufacturer brand choice in a new competitive reality: Strategic directions and the future of brands A Cuneo, SJ Milberg, M del Carmen Alarcon-del-Amo, P Lopez-Belbeze European Management Journal 37 (1), 117-128, 2019 | 69 | 2019 |
C. Whan ParkRobert E. Brooker Professor of Marketing, University of Southern CaliforniaVerified email at marshall.usc.edu
