Rodney C. Runyan
Rodney C. Runyan
Professor and Director, Texas State University; Visiting Scholar, Lancaster University
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Cited by
Entrepreneurial orientation versus small business orientation: what are their relationships to firm performance?
R Runyan, C Droge, J Swinney
Journal of Small Business Management 46 (4), 567-588, 2008
Small Business in the Face of Crisis: Identifying Barriers to Recovery from a Natural Disaster1
RC Runyan
Journal of Contingencies and crisis management 14 (1), 12-26, 2006
Consumer‐brand relationships in sport: brand personality and identification
RC Runyan, BD Carlson, DT Donavan, KJ Cumiskey
International Journal of Retail & Distribution Management, 2009
Hospitality marketing research: Recent trends and future directions
ND Line, RC Runyan
International Journal of Hospitality Management 31 (2), 477-488, 2012
The effects of negative information transference in the celebrity endorsement relationship
RC Runyan, DW White, L Goddard, N Wilbur
International Journal of Retail & Distribution Management, 2009
Entrepreneurial orientation and social capital as small firm strategies: A study of gender differences from a resource-based view
RC Runyan, P Huddleston, J Swinney
The International Entrepreneurship and Management Journal 2 (4), 455, 2006
A categorization of small retailer research streams: what does it portend for future research?
RC Runyan, C Droge
Journal of Retailing 84 (1), 77-94, 2008
Entrepreneurial orientation in cross–cultural research: Assessing measurement invariance in the construct
RC Runyan, B Ge, B Dong, JL Swinney
Entrepreneurship Theory and Practice 36 (4), 819-836, 2012
A resource-based view of the small firm: Using a qualitative approach to uncover small firm resources
RC Runyan, P Huddleston, JL Swinney
Qualitative Market Research: An International Journal 10 (4), 390-402, 2007
Sports celebrity endorsements in retail products advertising
RC Runyan, KE Lear, WH Whitaker
International Journal of Retail & Distribution Management, 2009
Smart shopping: conceptualization and measurement
RC Runyan, IM Foster, KG Atkins, YK Kim
International Journal of Retail & Distribution Management, 2012
Differences in reported firm performance by gender: does industry matter?
JL Swinney, RC Runyan, P Huddleston
Journal of Developmental Entrepreneurship 11 (02), 99-115, 2006
Getting customers downtown: the role of branding in achieving success for central business districts
RC Runyan, P Huddleston
Journal of product & brand management, 2006
Destination marketing and the service-dominant logic: A resource-based operationalization of strategic marketing assets
ND Line, RC Runyan
Tourism Management 43, 91-102, 2014
Accurately assessing expectations most important to restaurant patrons: The creation of the DinEX Scale
JM Antun, RE Frash Jr, W Costen, RC Runyan
Journal of Foodservice Business Research 13 (4), 360-379, 2010
The Use of Sport Celebrities in Advertising: A Replication and Extension.
BJ Ruihley, RC Runyan, KE Lear
Sport Marketing Quarterly 19 (3), 2010
Strategic posture and performance: Revealing differences between family and nonfamily firms
K Madison, RC Runyan, JL Swinney
Journal of Family Business Strategy 5 (3), 239-251, 2014
Brand experience and brand implications in a multi-channel setting
RP Jones, RC Runyan
The International Review of Retail, Distribution and Consumer Research 23 (3 …, 2013
Effect of consumer relationship proneness on perceived loyalty program attributes and resistance to change
RC Runyan, IM Foster, HY Kim, JYM Kang, KKP Johnson
International Journal of Retail & Distribution Management, 2012
Where everybody knows your name: Homophily in restaurant atmospherics
ND Line, RC Runyan, W Costen, R Frash, JM Antun
Journal of Hospitality Marketing & Management 21 (1), 1-19, 2012
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