Jonathan Schroeder
Jonathan Schroeder
William A. Kern Professor, Rochester Institute of Technology
Verified email at rit.edu - Homepage
Title
Cited by
Cited by
Year
Visual consumption
J Schroeder
Routledge, 2002
7782002
Introduction: The Cultural Codes of Branding
J Schroeder, M Salzer-Mörling
Brand Culture, 1-12, 2006
666*2006
Mirrors of masculinity: Representation and identity in advertising images
JE Schroeder, D Zwick
Consumption Markets & Culture 7 (1), 21-52, 2004
4522004
The artist and the brand
JE Schroeder
European Journal of Marketing 39 (11/12), 1291-1305, 2005
3942005
Brand culture
JE Schroeder, M Salzer-Mörling
Routledge, 2006
3762006
Mapping consumer power: an integrative framework for marketing and consumer research
J Denegri-Knott, D Zwick, JE Schroeder
European Journal of Marketing 40 (9/10), 950-971, 2006
3712006
Understanding value co-creation in a co-consuming brand community
S Pongsakornrungsilp, JE Schroeder
Marketing Theory 11 (3), 303-324, 2011
3682011
The cultural codes of branding
JE Schroeder
Marketing Theory 9 (1), 123-126, 2009
2832009
Ethical issues of global marketing: avoiding bad faith in visual representation
JL Borgerson, JE Schroeder
European Journal of Marketing 36 (5/6), 570-594, 2002
2272002
Marketing images of gender: a visual analysis
JE Schroeder, JL Borgerson
Consumption, Markets and Culture 2 (2), 161-201, 1998
2191998
Psychological correlates of the materialism construct.
JE Schroeder, SS Dugal
Journal of Social Behavior & Personality, 1995
1761995
A visual approach to consumer research
JE Schroeder
Representing consumers: voices, views, and visions, 193, 1998
1721998
23 Critical visual analysis
JE Schroeder
Handbook of qualitative research methods in marketing, 303-321, 2006
1542006
An ethics of representation for international marketing communication
JE Schroeder, JL Borgerson
International Marketing Review 22 (5), 578-600, 2005
128*2005
Marketing high tech products: lessons in customer focus from the marketplace
DE Rosen, JE Schroeder, EF Purinton
Academy of Marketing Science Review 6, 1-17, 1998
1241998
Polysemy in Advertising
S Puntoni, JE Schroeder, M Ritson
ERIM report series research in management Erasmus Research Institute of …, 2006
118*2006
Meaning matters: Polysemy in advertising
S Puntoni, J Schroeder, M Ritson
Journal of Advertising, 2010
1122010
Personality and mate selection in personal ads: Evolutionary preferences in a public mate selection process
HR Baize, JE Schroeder
Journal of Social Behavior and Personality 10 (3), 517, 1995
1121995
Interpretative methodology from art and literary criticism: a humanistic approach to advertising imagery
BB Stern, JE Schroeder
European Journal of Marketing 28 (8/9), 114-132, 1994
1071994
Borderlines: Skin, tattoos and consumer culture theory
M Patterson, J Schroeder
Marketing Theory 10 (3), 253-267, 2010
1062010
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