| Does privacy assurance on social commerce sites matter to millennials? YC Wang, C Herrando International Journal of Information Management 44, 164-177, 2019 | 213 | 2019 |
| The Impact of Chatbots on Customer Loyalty: A Systematic Literature Review L Jenneboer, C Herrando, E Constantinides Journal of Theoretical and Applied Electronic Commerce Research 17 (1), 212-229, 2022 | 135 | 2022 |
| Tell me your age and I tell you what you trust: the moderating effect of generations C Herrando, J Jimenez-Martinez, MJ Martin-De Hoyos Internet Research 29 (4), 799-817, 2019 | 123 | 2019 |
| Emotional contagion: A brief overview and future directions C Herrando, E Constantinides Frontiers in psychology 12, 712606, 2021 | 119 | 2021 |
| Social Media Marketing as a Branding Strategy in Extraordinary Times: Lessons from the COVID-19 Pandemic SI Dubbelink, C Herrando, E Constantinides Sustainability 13 (18), 10310, 2021 | 81 | 2021 |
| Passion at first sight: how to engage users in social commerce contexts C Herrando, J Jiménez-Martínez, MJ Martín-De Hoyos Electronic Commerce Research 17 (4), 701-720, 2017 | 56 | 2017 |
| Influencer endorsement posts and their effects on advertising attitudes and purchase intentions C Herrando, MJ Martín‐De Hoyos International Journal of Consumer Studies, 2022 | 46 | 2022 |
| Social Commerce Users’ Optimal Experience: Stimuli, Response And Culture C Herrando, J Jiménez-Martínez, MJ Martín-De Hoyos Journal of Electronic Commerce Research 20 (4), 199-218, 2019 | 43 | 2019 |
| Surfing or flowing? How to retain e-customers on the internet C Herrando, J Jimenez-Martinez, MJ Martin de Hoyos Spanish journal of marketing-esic 22 (1), 2-21, 2018 | 38 | 2018 |
| The generation of student engagement as a cognition-affect-behaviour process in a Twitter learning experience R Pérez-López, R Gurrea-Sarasa, C Herrando, MJ Martín-De Hoyos, ... Australasian Journal of Educational Technology 36 (3), 132-146, 2020 | 29 | 2020 |
| The Transformation of Data Marketing: How an Ethical Lens on Consumer Data Collection Shapes the Future of Marketing S Hemker, C Herrando, E Constantinides Sustainability 13 (20), 11208, 2021 | 23 | 2021 |
| Emotional contagion triggered by online consumer reviews: Evidence from a neuroscience study C Herrando, J Jiménez-Martínez, MJ Martín-De Hoyos, E Constantinides Journal of Retailing and Consumer Services 67, 102973, 2022 | 22 | 2022 |
| The effect of customer-perceived value when paying for a product with personal data: A real-life experimental study D Fehrenbach, C Herrando Journal of Business Research 137, 222-232, 2021 | 21 | 2021 |
| From sPassion to sWOM: the role of flow C Herrando, J Jimenez-Martinez, MJM De Hoyos Online Information Review 42 (2), 191-204, 2018 | 20 | 2018 |
| The Effects of Omni-Channel Retailing on Promotional Strategy D Schrotenboer, E Constantinides, C Herrando, S de Vries Journal of theoretical and applied electronic commerce research 17 (2), 360-374, 2022 | 14 | 2022 |
| Intention versus behaviour: integration of theories to help curb food waste among young Spanish consumers E Fraj-Andrés, C Herrando, L Lucia-Palacios, R Pérez-López British Food Journal 125 (2), 570-586, 2023 | 13 | 2023 |
| Emotional responses in online social interactions: the mediating role of flow C Herrando, J Jimenez-Martinez, MJ Martín-De Hoyos, K Asakawa, ... Asia Pacific Journal of Marketing and Logistics 35 (7), 1599-1617, 2023 | 8 | 2023 |
| Social media y comercio electrónico. Pinterest como nueva herramienta comunicacional JFF Gascón, CH Soria, AB Bañares, JL del Olmo Arriaga Doxa Comunicación. Revista interdisciplinar de Estudios de Comunicación y …, 2013 | 6* | 2013 |
| Informative initiatives as a useful tool to raise awareness of food waste. An application to higher education E Fraj-Andrés, C Herrando, L Lucia-Palacios, R Pérez-López International Journal of Sustainability in Higher Education 24 (4), 840-858, 2023 | 5 | 2023 |
| Students apprehension and affective inertia in a twitter-based activity: Evidence from students of an economics degree E Fraj-Andrés, C Herrando, L Lucia-Palacios, R Pérez-López The International Journal of Management Education 20 (3), 100683, 2022 | 3 | 2022 |
MJOSE MARTIN DE HOYOSAssociate Professor in Marketing, Zaragoza UniversityVerified email at unizar.es
