| Household consumption of food‐away‐from‐home: total expenditure and by type of food facility VA McCracken, JA Brandt American Journal of Agricultural Economics 69 (2), 274-284, 1987 | 401 | 1987 |
| Insights into willingness to pay for organic cotton apparel JL Ellis, VA McCracken, N Skuza Journal of Fashion Marketing and Management: An International Journal 16 (3 …, 2012 | 129 | 2012 |
| What attributes are consumers looking for in sweet cherries? Evidence from choice experiments X Zheng, C Yue, K Gallardo, V McCracken, J Luby, J McFerson Agricultural and Resource Economics Review 45 (1), 124-142, 2016 | 48 | 2016 |
| Economic, policy, and social trends and challenges of introducing oilseed and pulse crops into dryland wheat cropping systems T Maaz, JD Wulfhorst, V McCracken, J Kirkegaard, DR Huggins, I Roth, ... Agriculture, Ecosystems & Environment 253, 177-194, 2018 | 46 | 2018 |
| An investigation of trait prioritization in rosaceous fruit breeding programs RK Gallardo, D Nguyen, V McCracken, C Yue, J Luby, JR McFerson HortScience 47 (6), 771-776, 2012 | 44 | 2012 |
| RosBREED: bridging the chasm between discovery and application to enable DNA-informed breeding in rosaceous crops AF Iezzoni, J McFerson, J Luby, K Gasic, V Whitaker, N Bassil, C Yue, ... Horticulture research 7, 2020 | 42 | 2020 |
| What consumers are looking for in strawberries: Implications from market segmentation analysis J Wang, C Yue, K Gallardo, V McCracken, J Luby, J McFerson Agribusiness 33 (1), 56-69, 2017 | 41 | 2017 |
| An investigation of US apple producers’ trait prioritization—evidence from audience surveys C Yue, RK Gallardo, J Luby, A Rihn, JR McFerson, V McCracken, ... HortScience 48 (11), 1378-1384, 2013 | 41 | 2013 |
| Economically optimal wheat yield, protein and nitrogen use component responses to varying N supply and genotype WL Pan, KK Kidwell, VA McCracken, RP Bolton, M Allen Frontiers in plant science 10, 1790, 2020 | 40 | 2020 |
| Market intermediaries’ willingness to pay for apple, peach, cherry, and strawberry quality attributes RK Gallardo, H Li, V McCracken, C Yue, J Luby, JR McFerson Agribusiness 31 (2), 259-280, 2015 | 39 | 2015 |
| Study of rural transportation issues KL Casavant, MR Denicoff, E Jessup, A Taylor, D Nibarger, D Sears, ... | 35 | 2010 |
| What affects demand for “the greatest snow on earth?” MA Holmgren, VA McCracken Journal of Hospitality Marketing & Management 23 (1), 1-20, 2014 | 34 | 2014 |
| Bridging the gap: Do farmers' markets help alleviate impacts of food deserts? JL Sage, VA McCracken, RA Sage American Journal of Agricultural Economics 95 (5), 1273-1279, 2013 | 32 | 2013 |
| Time value and its impact on household food expenditures away from home VA McCracken, JA Brandt Home Economics Research Journal 18 (4), 267-285, 1990 | 32 | 1990 |
| Mitscherlich‐modeled, semi‐arid canola nitrogen requirements influenced by soil nitrogen and water WL Pan, T McClellan Maaz, WA Hammac, VA McCracken, RT Koenig Agronomy Journal 108 (2), 884-894, 2016 | 27 | 2016 |
| The impact of comparative food price information on consumers and grocery retailers: Some preliminary findings of a field experiment VA McCracken, RD Boynton, BF Blake Journal of Consumer Affairs 16 (2), 224-240, 1982 | 25 | 1982 |
| Technical and socioeconomic challenges to setting and implementing priorities in North American rosaceous fruit breeding programs C Yue, RK Gallardo, VA McCracken, J Luby, JR McFerson, L Liu, ... HortScience 47 (9), 1320-1327, 2012 | 22 | 2012 |
| Do farmers’ markets ameliorate food deserts VA McCracken, JL Sage, RA Sage Focus 29 (1), 21-26, 2012 | 21 | 2012 |
| The US demand for vegetables VA McCracken | 21 | 1992 |
| A cost–benefit analysis of DNA informed apple breeding SD Wannemuehler, JJ Luby, C Yue, DS Bedford, RK Gallardo, ... HortScience 54 (11), 1998-2004, 2019 | 20 | 2019 |
