| Woke brand activism authenticity or the lack of it A Mirzaei, DC Wilkie, H Siuki Journal of Business Research 139, 1-12, 2022 | 147 | 2022 |
| Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives J Bowden, A Mirzaei European Journal of Marketing 55 (5), 1411-1439, 2021 | 123 | 2021 |
| Designing a model for evaluating the effectiveness of E-HRM (case study: Iranian organizations) A Sanayei, A Mirzaei International Journal of Information Science and Management (IJISM) 6 (2), 79-98, 2010 | 72 | 2010 |
| Consumer ethnocentrism and buying intentions: An empirical analysis of Iranian consumers B Ranjbarian, M Rojuee, A Mirzaei European Journal of Social Sciences 13 (3), 371-386, 2010 | 62 | 2010 |
| Exploring brand purpose dimensions for non-profit organizations A Mirzaei, CM Webster, H Siuki Journal of Brand Management 28, 186-198, 2021 | 37 | 2021 |
| A behavioural long-term based measure to monitor the health of a brand A Mirzaei, D Gray, C Baumann, LW Johnson, H Winzar Journal of Brand Management 22, 299-322, 2015 | 35 | 2015 |
| Developing a new model for tracking brand equity as a measure of marketing effectiveness A Mirzaei, D Gray, C Baumann The Marketing Review 11 (4), 323-336, 2011 | 35 | 2011 |
| Where ‘woke’ came from and why marketers should think twice before jumping on the social activism bandwagon A Mirzaei The Conversation, 2019 | 23 | 2019 |
| Brand associations in the higher education sector: The difference between shared and owned associations A Mirzaei, E Siuki, D Gray, LW Johnson Journal of Brand Management 23, 419-438, 2016 | 23 | 2016 |
| The impact of brand health on customer equity A Mirzaei, C Baumann, LW Johnson, D Gray Journal of Retailing and Consumer Services 33, 8-16, 2016 | 10 | 2016 |
| Selling virtue:'Woke'advertising and corporate ethics B Riley Screen Education, 48-55, 2020 | 7 | 2020 |
| Inclusivity in Advertising: A Typology Framework for Understanding Consumer Reactions DCH Wilkie, AJ Burgess, A Mirzaei, RM Dolan Journal of Advertising 52 (5), 721-738, 2023 | 3 | 2023 |
| Mobile customer relationship management and mobile security A Sanayei, A Mirzaei Global E-Security: 4th International Conference, ICGeS 2008, London, UK …, 2008 | 3 | 2008 |
| Are You Woke?!! Why Brands Are So Obsessed With Woke Advertising A Mirzaei The Medium, 2019 | 2* | 2019 |
| Assessing Ad-Spend Patterns To Predict Brand Health A Mirzaei, D Gray, C Baumann, LW Johnson Journal of Advertising Research 56 (2), 169-182, 2016 | 2 | 2016 |
| A behavioural brand evaluation typology to measure brand performance over time A Mirzaei, C Baumann, D Gray International Journal of Business and Management 10 (10), 26, 2015 | 2 | 2015 |
| Reassessing product line breadth effectiveness: The role of heterogeneity, moderation, and cumulative effects DCH Wilkie, A Mirzaei, N Pham, LW Johnson Journal of Business Research 149, 434-447, 2022 | 1 | 2022 |
| Developing an objective long-term oriented measure to monitor brand health A Mirzaei Macquarie University, 2022 | | 2022 |
| Big Brands Take a Stand and Support Black Lives Matter A Mirzaei Ad News, 2020 | | 2020 |
| Incorporating the Emotional Climate into Inter-Firm Relationship Health. D Gray, S Bignoux, A Mirzaei 32nd Industrial Marketing and Purchasing (IMP) Conference, 2016 | | 2016 |
Les JohnsonProfessor in Marketing, Swinburne University of TechnologyVerified email at swin.edu.au
