| Digital Marketing in Cultural Heritage: An Approach to Metaverse F Carignani, L Clemente, G Iodice, F Bifulco Cultural Marketing and Metaverse for Consumer Engagement, 142-163, 2023 | 6 | 2023 |
| Time Stamp and Immutability as Key Factors for the Application of Blockchain in the Cultural Sector L Clemente, F Bifulco Handbook of Research on Blockchain Technology and the Digitalization of the …, 2023 | 2 | 2023 |
| The Role of Chatbot Technology in the Cultural Value Proposition: A Managerial Perspective in Human-Like Interaction G Iodice, L Clemente, F Bifulco The Use of Artificial Intelligence in Digital Marketing: Competitive …, 2024 | 1 | 2024 |
| Phygital Approach to Value Co-creation in Cultural and Creative Sector L Clemente, C Francesco, I Gesualda, B Francesco Managing knowledge for sustainability, 2426-2436, 2023 | 1 | 2023 |
| Phygital as a Lever for Value Propositions in Italian Cultural Tourism Startups F Greco, F Carignani, L Clemente, F Bifulco Sustainability 16 (6), 2550, 2024 | | 2024 |
| Phygital approach to value co-creation in international museums L Clemente, G Iodice, F Carignani, F Greco, F Bifulco Measuring Business Excellence, 2024 | | 2024 |
| The impact of the Rijksstudio on the museum business model as tool for value creation F Carignani, L Clemente, F Bifulco ITM Web of Conferences 62, 03002, 2024 | | 2024 |
| Museum accessibility: a managerial perspective on digital approach G Iodice, F Carignani, L Clemente, F Bifulco 2023 IEEE International Conference on Metrology for eXtended Reality …, 2023 | | 2023 |
| Culture and well-being: an outlook on communication practices F Greco, F Carignani, L Clemente, G Iodice, F Bifulco XX SIM Conference: Marketing per il benessere, la salute e la cura, 2023 | | 2023 |
| Cultural Startups and Phygital approach G Iodice, F Greco, L Clemente, F Carignani, F Bifulco The 8th Naples Forum on Service, 40-42, 2023 | | 2023 |
Francesco BifulcoUniversity of Naples Federico IIVerified email at unina.it
