Barbara Bickart
Barbara Bickart
Associate Professor of Marketing, Boston University
Verified email at - Homepage
TitleCited byYear
Internet forums as influential sources of consumer information
B Bickart, RM Schindler
Journal of interactive marketing 15 (3), 31-40, 2001
Published word of mouth: Referable, consumer-generated information on the Internet
RM Schindler, B Bickart
Online consumer psychology: Understanding and influencing consumer behavior …, 2005
Brand equity dilution: retailer display and context brand effects
L Buchanan, CJ Simmons, BA Bickart
Journal of Marketing Research 36 (3), 345-355, 1999
Perceived helpfulness of online consumer reviews: The role of message content and style
RM Schindler, B Bickart
Journal of Consumer Behaviour 11 (3), 234-243, 2012
Carryover and backfire effects in marketing research
BA Bickart
Journal of Marketing Research 30 (1), 52-62, 1993
Capturing and creating public opinion in survey research
CJ Simmons, BA Bickart, JG Lynch Jr
Journal of Consumer Research 20 (2), 316-329, 1993
Green eco-seals and advertising persuasion
BA Bickart, JA Ruth
Journal of advertising 41 (4), 51-67, 2012
Special session summary expanding the scope of word of mouth: Consumer-to-consumer information on the internet
B Bickart, RM Schindler
ACR North American Advances, 2002
The distribution of survey contact and participation in the United States: Constructing a survey-based estimate
B Bickart, D Schmittlein
Journal of Marketing Research 36 (2), 286-294, 1999
How well do you know your partner? Strategies for formulating proxy-reports and their effects on convergence to self-reports
G Menon, B Bickart, S Sudman, J Blair
Journal of Marketing Research 32 (1), 75-84, 1995
Measurement effects in self vs. proxy response to survey questions: an information‐processing perspective
J Blair, G Menon, B Bickart
Measurement errors in surveys, 145-166, 2004
Expanding and enhancing the use of verbal protocols in survey research
B Bickart, EM Felcher
Answering questions: Methodology for determining cognitive and communicative …, 1996
Service experiences and satisfaction judgments: The use of affect and beliefs in judgment formation
B Bickart, N Schwarz
Journal of Consumer Psychology 11 (1), 29-41, 2001
Leveraging equity across the brand portfolio
CJ Simmons, BA Bickart, L Buchanan
Marketing Letters 11 (3), 210-220, 2000
Cognitive Aspects of Proxy Reporting of Behvior
BA Bickart, J Blair, G Menon, S Sudman
ACR North American Advances, 1990
Question-order effects and brand evaluations: The moderating role of consumer knowledge
BA Bickart
Context effects in social and psychological research, 63-79, 1992
Being a likable braggart: How consumers use brand mentions for self-presentation on social media
T Sekhon, B Bickart, R Trudel, S Fournier
Consumer psychology in a social media world, 51-67, 2015
The effect of participation level on reports of behavior and attitudes by proxy reporters
S Sudman, B Bickart, J Blair, G Menon
Autobiographical memory and the validity of retrospective reports, 251-265, 1994
Respondent strategies for recall of crime victimization incidents
R Czaja, J Blair, E Eastman
Journal of Official Statistics 10 (3), 257, 1994
Managing attention
C Janiszewski, B Bickart
ACR North American Advances, 1994
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