Monica Chien
Cited by
Cited by
Sponsorship portfolio as a brand-image creation strategy
PM Chien, TB Cornwell, R Pappu
Journal of Business Research 64 (2), 142-149, 2011
Travelers’ health risk perceptions and protective behavior: A psychological approach
PM Chien, M Sharifpour, BW Ritchie, B Watson
Journal of Travel Research 56 (6), 744-759, 2017
Sport scandal and sponsorship decisions: Team identification matters
PM Chien, SJ Kelly, CS Weeks
Journal of Sport Management 30 (5), 490-505, 2016
I am having a dilemma: Factors affecting resident support of event development in the community
HH P Monica Chien, Brent W Ritchie, Richard Shipway
Journal of Travel Research 51 (4), 451-463, 2012
Understanding intergroup conflicts in tourism
PM Chien, BW Ritchie
Annals of Tourism Research 72 (C), 177-179, 2018
Segmentation by travel related risks: An integrated approach
BW Ritchie, PM Chien, M Sharifpour
Journal of Travel & Tourism Marketing 34 (2), 274-289, 2017
Social impacts of mega-events: a systematic narrative review and research agenda
J Mair, PM Chien, SJ Kelly, S Derrington
Journal of Sustainable Tourism, 1-22, 2021
The role of the media in influencing residents' support for the 2012 Olympic Games
BW Ritchie, R Shipway, P Monica Chien
International Journal of Event and Festival Management 1 (3), 202-219, 2010
A theoretical framework for analysis of image transfer in multiple sponsorships
PHM Chien, TB Cornwell, R Stokes
University of Western Australia, 2005
There goes my hero again: sport scandal frequency and social identity driven response
SJ Kelly, CS Weeks, PM Chien
Journal of Strategic Marketing 26 (1), 56-70, 2018
Citizens’ attitudes towards mega-events: A new framework
A Smith, BW Ritchie, PM Chien
Annals of Tourism Research 74, 208-210, 2018
A Leg (acy) to stand on? A non-host resident perspective of the London 2012 Olympic legacies
BW Ritchie, PM Chien, R Shipway
Tourism management 77, 104031, 2020
Identifying objectives for mega-event leveraging: A non-host city case
PM Chien, SJ Kelly, C Gill
Marketing Intelligence & Planning 36 (2), 168-184, 2018
Tell me your story: Branding destinations through residents’(place) stories
NA Hay, PM Chien, L Ruhanen
Journal of Vacation Marketing 28 (3), 319-334, 2022
Integrated Marketing Communication (IMC): New Discipline with an Old Learning Approach: A Syllabi Analysis
G Kerr, C Patti, MPH Chien
Proceedings of the Australian and New Zealand Marketing Academy Conference …, 2004
Impulse buying behaviour in tourism: A new perspective
M Karl, PM Chien, F Ong
Annals of Tourism Research 90 (C), 2021
Pharmaceutical advertising in Korea, Japan, Hong Kong, Australia, and the US: current conditions and future directions
HJ Paek, H Lee, CLC Praet, K Chan, PM Chien, J Huh, GT Cameron
Korea Health Communication Association, 2011
It can’t happen to me: Travel risk perceptions
BW Ritchie, PM Chien, BM Watson
Tourists’ behaviors and evaluations 9, 65-73, 2014
Beyond the glamour: resident perceptions of olympic legacies and volunteering intentions
R Shipway, BW Ritchie, PM Chien
Leisure Studies 39 (2), 181-194, 2020
Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effects
PM Chien, TB Cornwell, R Pappu
Journal of business Research 65 (1), 117-121, 2012
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