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Monica Chien
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Year
Sponsorship portfolio as a brand-image creation strategy
PM Chien, TB Cornwell, R Pappu
Journal of Business Research 64 (2), 142-149, 2011
2292011
Travelers’ health risk perceptions and protective behavior: A psychological approach
PM Chien, M Sharifpour, BW Ritchie, B Watson
Journal of Travel Research 56 (6), 744-759, 2017
1402017
Sport scandal and sponsorship decisions: Team identification matters
PM Chien, SJ Kelly, CS Weeks
Journal of Sport Management 30 (5), 490-505, 2016
872016
I am having a dilemma: Factors affecting resident support of event development in the community
HH P Monica Chien, Brent W Ritchie, Richard Shipway
Journal of Travel Research 51 (4), 451-463, 2012
862012
Segmentation by travel related risks: An integrated approach
BW Ritchie, PM Chien, M Sharifpour
Journal of Travel & Tourism Marketing 34 (2), 274-289, 2017
672017
The role of the media in influencing residents' support for the 2012 Olympic Games
BW Ritchie, R Shipway, PM Chien
International Journal of Event and Festival Management, 2010
602010
Understanding intergroup conflicts in tourism
PM Chien, BW Ritchie
Annals of Tourism Research 72 (C), 177-179, 2018
532018
A theoretical framework for analysis of image transfer in multiple sponsorships
PHM Chien, TB Cornwell, R Stokes
Proceedings of the 2005 ANZMAC Conference: Broadening the boundaries, 17-25, 2005
432005
There goes my hero again: sport scandal frequency and social identity driven response
SJ Kelly, CS Weeks, PM Chien
Journal of Strategic Marketing 26 (1), 56-70, 2018
342018
Citizens’ attitudes towards mega-events: A new framework
A Smith, BW Ritchie, PM Chien
Annals of Tourism Research 74, 208-210, 2018
272018
A Leg (acy) to stand on? A non-host resident perspective of the London 2012 Olympic legacies
BW Ritchie, PM Chien, R Shipway
Tourism management 77, 104031, 2020
222020
Identifying objectives for mega-event leveraging: A non-host city case
PM Chien, SJ Kelly, C Gill
Marketing Intelligence & Planning, 2017
202017
Integrated Marketing Communication (IMC): New Discipline with an Old Learning Approach: A Syllabi Analysis
G Kerr, C Patti, MPH Chien
Proceedings of the Australian and New Zealand Marketing Academy Conference …, 2004
192004
Social impacts of mega-events: a systematic narrative review and research agenda
J Mair, PM Chien, SJ Kelly, S Derrington
Journal of Sustainable Tourism, 1-22, 2021
142021
Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effects
PM Chien, TB Cornwell, R Pappu
Journal of business Research 65 (1), 117-121, 2012
142012
Pharmaceutical advertising in Korea, Japan, Hong Kong, Australia, and the US: current conditions and future directions
HJ Paek, H Lee, CLC Praet, K Chan, PM Chien, J Huh, GT Cameron
Health Communication Research 3 (1), 1-63, 2011
142011
It can’t happen to me: Travel risk perceptions
BW Ritchie, PM Chien, BM Watson
Tourists’ behaviors and evaluations, 2014
112014
Beyond the glamour: resident perceptions of olympic legacies and volunteering intentions
R Shipway, BW Ritchie, PM Chien
Leisure Studies 39 (2), 181-194, 2020
102020
Impulse buying behaviour in tourism: A new perspective
M Karl, PM Chien, F Ong
Annals of Tourism Research 90 (C), 2021
92021
Understanding the emerging Chinese working holiday market
Y Fang, PM Chien, G Walters
Journal of Vacation Marketing 27 (1), 3-16, 2021
62021
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Articles 1–20