Ereni Markos

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	All	Since 2019
Citations	1666	1079
h-index	11	10
i10-index	12	10

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201220132014201520162017201820192020202120222023202420 44 63 69 94 111 135 149 195 214 234 223 64

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Lauren I. LabrecqueAssociate Professor of Marketing, University of Rhode IslandVerified email at uri.edu
George R. MilneProfessor of Marketing, University of Massachusetts AmherstVerified email at isenberg.umass.edu
Dipayan BiswasProfessor of Marketing, University of South FloridaVerified email at usf.edu
Nancy PuccinelliUniversity of Bath/University of OxfordVerified email at bath.ac.uk
James (Jimmy) W. PeltierArno Kleimenhagen Endowed Chair of Marketing, University of Wisconsin-WhitewaterVerified email at uww.edu
Tracy NogaBentley UniversityVerified email at bentley.edu
George PettinicoPlymouth State UniversityVerified email at plymouth.edu
Fatima M HajjatIthaca CollegeVerified email at ithaca.edu
Kunal SwaniProfessor of Marketing, Wright State UniversityVerified email at wright.edu
Priscilla PeñaUniversity of Rhode IslandVerified email at uri.edu
Scott MotykaKeck Graduate InstituteVerified email at kgi.edu
Nadia PomirleanuProfessor of Marketing, University of Nevada, Las VegasVerified email at unlv.edu
Aron DarmodyAssociate Professor of Marketing, Sprott School of Business, Carleton UniversityVerified email at carleton.ca
Mujde YukselAssociate Professor of Marketing, Suffolk UniversityVerified email at suffolk.edu
Marc G. WeinbergerUniversities of Massachusetts & GeorgiaVerified email at isenberg.umass.edu
Harlan E. SpottsProfessor of Marketing, Western New England UniversityVerified email at wne.edu
Pia A. AlbinssonEndowed Beroth Professor of Marketing, Appalachian State UniversityVerified email at appstate.edu

Ereni Markos

Associate Professor of Marketing

Verified email at suffolk.edu - Homepage

privacy branding internet advertising


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Online personal branding: Processes, challenges, and implications LI Labrecque, E Markos, GR Milne Journal of interactive marketing 25 (1), 37-50, 2011	901	2011
Making choices while smelling, tasting, and listening: The role of sensory (dis) similarity when sequentially sampling products D Biswas, LI Labrecque, DR Lehmann, E Markos Journal of Marketing 78 (1), 112-126, 2014	182	2014
Information sensitivity typology: Mapping the degree and type of risk consumers perceive in personal data sharing GR Milne, G Pettinico, FM Hajjat, E Markos Journal of Consumer Affairs 51 (1), 133-161, 2017	169	2017
Information Sensitivity and Willingness to Provide Continua: A Comparative Privacy Study of the United States and Brazil E Markos, GR Milne, JW Peltier Journal of Public Policy & Marketing, 15.159, 2017	109	2017
A new information lens: The self-concept and exchange context as a means to understand information sensitivity of anonymous and personal identifying information E Markos, LI Labrecque, GR Milne Journal of Interactive Marketing 42 (1), 46-62, 2018	70	2018
The value of knowing what customers really want: The impact of salesperson ability to read non-verbal cues of affect on service quality NM Puccinelli, SA Andrzejewski, E Markos, T Noga, S Motyka Journal of Marketing Management 29 (3-4), 356-373, 2013	51	2013
Psycho-social factors impacting credit acquisition and use by college students JW Peltier, N Pomirleanu, M Endres, E Markos Journal of Financial Services Marketing 18, 271-284, 2013	40	2013
When data security goes wrong: Examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach LI Labrecque, E Markos, K Swani, P Peña Journal of Business Research 135, 559-571, 2021	33	2021
Addressing online behavioral advertising and privacy implications: A comparison of passive versus active learning approaches LI Labrecque, E Markos, A Darmody Journal of Marketing Education 43 (1), 43-58, 2021	29	2021
Web 2.0 and Consumers' Digital Footprint Managing Privacy and Disclosure Choices in Social Media E Markos, LI Labrecque, GR Milne Online consumer behavior, 157-182, 2012	18	2012
Changes in Consumer Willingness to Provide Information over the Last Decade: A Cohort Analysis MR George, J Gabisch, E Markos, PE Joseph International Journal of Integrated Marketing Communications 4 (2), 2012	17	2012
Nonverbal decoding and effective customer service E Markos, NM Puccinelli Society for Consumer Psychology-Winter Conference, San Francisco, 2004	11	2004
Blurring the Boundaries between Real and Virtual: Consumption Experiences and the Self Concept in the Virtual World E Markos, L Labrecque Advances in Consumer Research 36, 884-885, 2009	8	2009
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts LI Labrecque, E Markos, M Yuksel, TA Khan Journal of Interactive Marketing 57 (1), 115-140, 2022	7	2022
Joe Camel: Postmortem of a Brand Spokesperson Marc Weinberger, Harlan Spotts, Ereni Markos International Journal of Advertising 29 (4), 401-430, 2010	7*	2010
Consumer privacy: A two essay dissertation examining perceptions of information sensitivity EC Markos	6	2010
Are data breaches the new norm? Exploring data breach trends, consumer sentiment, and responses to security invasions E Markos, P Peña, LI Labrecque, K Swani Journal of Consumer Affairs 57 (3), 1089-1119, 2023	2	2023
What did You Buy? When Consumer Consider this Information Sensitive GR Milne, S Bahl, E Markos Marketing & Public Policy Conference Proceedings, edited by John Kozup …, 2008	2	2008
Teaching qualitative research methods PA Albinsson, W Barnes-McEntee, E Markos, M Peterson Back to the Future: Revisiting the Foundations of Marketing, 90, 2018	1	2018
Art, Tourism Experience, and Consumer Metaphoria EA Elliot, E Markos Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017	1	2017

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