Alan J. Malter
Cited by
Cited by
Cross-sectional versus longitudinal survey research: Concepts, findings, and guidelines
A Rindfleisch, AJ Malter, S Ganesan, C Moorman
Journal of marketing research 45 (3), 261-279, 2008
Does distance still matter? Geographic proximity and new product development
S Ganesan, AJ Malter, A Rindfleisch
Journal of Marketing, 44-60, 2005
The decline and dispersion of marketing competence
FE Webster, AJ Malter, S Ganesan
MIT Sloan Management Review 46 (4), 35-43, 2005
Marketing as service-exchange: Taking a leadership role in global marketing management
RF Lusch, SL Vargo, AJ Malter
Organizational Dynamics 35 (3), 264-278, 2006
Protected agriculture: a global review
MH Jensen, AJ Malter
World Bank Publications, 1995
Embodied Cognition and New Product Design: Changing Product Form to Influence Brand Categorization*
R Kreuzbauer, AJ Malter
Journal of Product Innovation Management 22 (2), 165-176, 2005
Managing knowledge for innovation: the role of cooperation, competition, and alliance nationality
H Zhang, C Shu, X Jiang, AJ Malter
Journal of International Marketing 18 (4), 74-94, 2010
Can marketing regain its seat at the table?
FE Webster, AJ Malter, S Ganesan
Marketing Science Institute, 2003
Keeping the body in mind: the influence of body esteem and body boundary aberration on consumer beliefs and purchase intentions
JA Rosa, EC Garbarino, AJ Malter
Journal of Consumer Psychology 16 (1), 79-91, 2006
E-(embodied) knowledge and e-commerce: How physiological factors affect online sales of experiential products
JA Rosa, AJ Malter
Journal of Consumer Psychology 13 (1), 63-73, 2003
Embodiment in judgment and choice.
M Reimann, W Feye, AJ Malter, JM Ackerman, R Castano, N Garg, ...
Journal of Neuroscience, Psychology, and Economics 5 (2), 104, 2012
An introduction to embodied cognition: Implications for consumer research
AJ Malter
Advances in consumer research 23, 272-276, 1996
The effect of individual learning on competitive decision-making and firm performance
AJ Malter, PR Dickson
International Journal of Research in Marketing 18 (1-2), 99-117, 2001
Product design perception and brand categorization
R Kreuzbauer, AJ Malter
ACR North American Advances, 2007
Financial Incentives and Salesperson Time Orientation in New Product Launch: A Longitudinal Study
F Beuk, AJ Malter, J Spanjol, J Cocco
Journal of Product Innovation Management doi: 10.1111/jpim.12157, 2014
Profits from petals: The development of cut flower exports in southern Africa
AJ Malter, A Reijtenbagh, S Jaffee
World Bank Technical Paper, 39-87, 1999
Embodied meaning and negative priming
AM Glenberg, DA Robertson, MP Kaschak, AJ Malter
Behavioral and Brain Sciences 26 (05), 644-647, 2003
Using virtual models to evaluate real products for real bodies
AJ Malter, JA Rosa, EC Garbarino
ACR North American Advances, 2008
The economic importance of ornamentals
AJ Malter
Virus and Virus-like Diseases of Bulb and Flower Crops; Gad Loebenstein …, 1995
Dynamic strategic goal setting: theory and initial evidence
MB Houston, S Ratneshwar, L Ricci, AJ Malter
Review of Marketing Research 7, 19-62, 2010
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