Rebecca Jen-Hui Wang
Rebecca Jen-Hui Wang
Verified email at lehigh.edu
Title
Cited by
Cited by
Year
On the go: How mobile shopping affects customer purchase behavior
RJH Wang, EC Malthouse, L Krishnamurthi
Journal of Retailing 91 (2), 217-234, 2015
3552015
The effects of adopting and using a brand's mobile application on customers' subsequent purchase behavior
SJ Kim, RJH Wang, EC Malthouse
Journal of Interactive Marketing 31, 28-41, 2015
1282015
Automated text analysis for consumer research
A Humphreys, RJH Wang
Journal of Consumer Research 44 (6), 1274-1306, 2018
1112018
“Understanding a fury in your words”: The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors
SJ Kim, RJH Wang, E Maslowska, EC Malthouse
Computers in Human Behavior 54, 511-521, 2016
602016
Branded apps and mobile platforms as new tools for advertising
B Wang, S Kim, EC Malthouse
The new advertising: Branding, content, and consumer relationships in the …, 2016
282016
When reward convenience meets a mobile app: Increasing customer participation in a coalition loyalty program
RJH Wang, L Krishnamurthi, EC Malthouse
Journal of the Association for Consumer Research 3 (3), 314-329, 2018
92018
How Mobile Shopping Affects Customer Purchase Behavior: A Retailer’s Perspective
RJH Wang, EC Malthouse, L Krishnamurthi
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 703-704, 2016
22016
The Effects of Online Negative Word-of-Mouth: An Empirical Study
SJ Kim, RJH Wang, EC Malthouse
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 705-717, 2016
22016
Branded Apps and Mobile Platforms as New Tools for Advertising, the eNew Advertising: Branding, Content and Consumer Relationships
RJH Wang, SJ Kim, EC Malthouse
Data-driven Social Media Era. Ruth Brown, Valerie Jones, Bryan Ming Wang …, 2015
22015
Branded mobile application adoption and customer engagement behavior
RJH Wang
Computers in Human Behavior, 106245, 2020
12020
The Good and the Bad of Negative Word-of-Mouth: Empirical Investigation into the Effect of Online Messages
SJ Kim, RJH Wang, EC Malthouse
Advances in Advertising Research (Vol. V), 75-88, 2015
12015
ASHLEE HUMPHREYS
RJENHUI WANG
WEB APPENDIX
A HUMPHREYS, RJENHUI WANG
ASHLEE HUMPHREYS* REBECCA JEN-HUI WANG
RJENHUI WANG
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