| On the go: How mobile shopping affects customer purchase behavior RJH Wang, EC Malthouse, L Krishnamurthi Journal of retailing 91 (2), 217-234, 2015 | 586 | 2015 |
| Automated text analysis for consumer research A Humphreys, RJH Wang Journal of Consumer Research 44 (6), 1274-1306, 2018 | 278 | 2018 |
| The effects of adopting and using a brand's mobile application on customers' subsequent purchase behavior SJ Kim, RJH Wang, EC Malthouse Journal of Interactive Marketing 31, 28-41, 2015 | 233 | 2015 |
| “Understanding a fury in your words”: The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors SJ Kim, RJH Wang, E Maslowska, EC Malthouse Computers in Human Behavior 54, 511-521, 2016 | 104 | 2016 |
| Branded apps and mobile platforms as new tools for advertising B Wang, S Kim, EC Malthouse The new advertising: Branding, content, and consumer relationships in the …, 2016 | 46 | 2016 |
| Branded apps and mobile platforms as new tools for advertising B Wang, S Kim, EC Malthouse The new advertising: Branding, content, and consumer relationships in the …, 2016 | 46 | 2016 |
| Search for a heavy resonance decaying to a top quark and a vector-like top quark at s = 13 TeV AM Sirunyan, A Tumasyan, W Adam, E Asilar, T Bergauer, J Brandstetter, ... Journal of High Energy Physics 2017 (9), 1-42, 2017 | 27 | 2017 |
| Branded mobile application adoption and customer engagement behavior RJH Wang Computers in Human Behavior 106, 106245, 2020 | 26 | 2020 |
| When reward convenience meets a mobile app: Increasing customer participation in a coalition loyalty program RJH Wang, L Krishnamurthi, EC Malthouse Journal of the Association for Consumer Research 3 (3), 314-329, 2018 | 25 | 2018 |
| Search for supersymmetry in events with one lepton and multiple jets exploiting the angular correlation between the lepton and the missing transverse momentum in proton–proton … AM Sirunyan, A Tumasyan, W Adam, F Ambrogi, E Asilar, T Bergauer, ... Physics Letters B 780, 384-409, 2018 | 24 | 2018 |
| Study of dijet events with a large rapidity gap between the two leading jets in pp collisions at s=7 TeV AM Sirunyan, A Tumasyan, W Adam, E Asilar, T Bergauer, J Brandstetter, ... The European Physical Journal C 78 (3), 1-27, 2018 | 22 | 2018 |
| Construal matching in online search: applying text analysis to illuminate the consumer decision journey A Humphreys, MS Isaac, RJH Wang Journal of Marketing Research, 0022243720940693, 2020 | 13 | 2020 |
| Automated text analysis for Consumer Research. Journal of Consumer Research A Humphreys, RJH Wang | 4 | 2017 |
| How Mobile Shopping Affects Customer Purchase Behavior: A Retailer’s Perspective RJH Wang, EC Malthouse, L Krishnamurthi Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 703-704, 2016 | 4 | 2016 |
| The effects of online negative word-of-mouth: An empirical study SJ Kim, RJH Wang, EC Malthouse Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 705-717, 2016 | 3 | 2016 |
| The Effects of COVID-19 on Mobile App Usage M Zhuang, E Fang, R Wang, Y Han Available at SSRN 3740433, 2020 | 1 | 2020 |
| The Good and the Bad of Negative Word-of-Mouth: Empirical Investigation into the Effect of Online Messages SJ Kim, RJH Wang, EC Malthouse Advances in Advertising Research (Vol. V), 75-88, 2015 | 1 | 2015 |
| The Downside of Divinity? Reputational Harm to Sectarian Universities from Overtly Religious Advertising MS Isaac, C Obermiller, RJH Wang Journal of Advertising 50 (4), 423-440, 2021 | | 2021 |
| Digital Transformation and Strategic Management of Frontline Services With Robotic Technologies RJH Wang, NA Chomiak Handbook of Research on Management and Strategies for Digital Enterprise …, 2021 | | 2021 |
| The Effects of COVID-19 on Mobile App Usage (preprint) M Zhuang, E Fang, R Wang, Y Han | | 2020 |
Edward C MalthouseNorthwestern University: integrated marketing communications, industrial engineering and mgmt sciVerified email at northwestern.edu
