| On the go: How mobile shopping affects customer purchase behavior RJH Wang, EC Malthouse, L Krishnamurthi Journal of Retailing 91 (2), 217-234, 2015 | 355 | 2015 |
| The effects of adopting and using a brand's mobile application on customers' subsequent purchase behavior SJ Kim, RJH Wang, EC Malthouse Journal of Interactive Marketing 31, 28-41, 2015 | 128 | 2015 |
| Automated text analysis for consumer research A Humphreys, RJH Wang Journal of Consumer Research 44 (6), 1274-1306, 2018 | 111 | 2018 |
| “Understanding a fury in your words”: The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors SJ Kim, RJH Wang, E Maslowska, EC Malthouse Computers in Human Behavior 54, 511-521, 2016 | 60 | 2016 |
| Branded apps and mobile platforms as new tools for advertising B Wang, S Kim, EC Malthouse The new advertising: Branding, content, and consumer relationships in the …, 2016 | 28 | 2016 |
| When reward convenience meets a mobile app: Increasing customer participation in a coalition loyalty program RJH Wang, L Krishnamurthi, EC Malthouse Journal of the Association for Consumer Research 3 (3), 314-329, 2018 | 9 | 2018 |
| How Mobile Shopping Affects Customer Purchase Behavior: A Retailer’s Perspective RJH Wang, EC Malthouse, L Krishnamurthi Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 703-704, 2016 | 2 | 2016 |
| The Effects of Online Negative Word-of-Mouth: An Empirical Study SJ Kim, RJH Wang, EC Malthouse Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 705-717, 2016 | 2 | 2016 |
| Branded Apps and Mobile Platforms as New Tools for Advertising, the eNew Advertising: Branding, Content and Consumer Relationships RJH Wang, SJ Kim, EC Malthouse Data-driven Social Media Era. Ruth Brown, Valerie Jones, Bryan Ming Wang …, 2015 | 2 | 2015 |
| Branded mobile application adoption and customer engagement behavior RJH Wang Computers in Human Behavior, 106245, 2020 | 1 | 2020 |
| The Good and the Bad of Negative Word-of-Mouth: Empirical Investigation into the Effect of Online Messages SJ Kim, RJH Wang, EC Malthouse Advances in Advertising Research (Vol. V), 75-88, 2015 | 1 | 2015 |
| ASHLEE HUMPHREYS RJENHUI WANG | | |
| WEB APPENDIX A HUMPHREYS, RJENHUI WANG | | |
| ASHLEE HUMPHREYS* REBECCA JEN-HUI WANG RJENHUI WANG | | |
Edward C MalthouseNorthwestern UniversityVerified email at northwestern.edu
