Rebecca Jen-Hui Wang
Rebecca Jen-Hui Wang
Verified email at lehigh.edu - Homepage
Title
Cited by
Cited by
Year
On the go: How mobile shopping affects customer purchase behavior
RJH Wang, EC Malthouse, L Krishnamurthi
Journal of retailing 91 (2), 217-234, 2015
4852015
Automated text analysis for consumer research
A Humphreys, RJH Wang
Journal of Consumer Research 44 (6), 1274-1306, 2018
2042018
The effects of adopting and using a brand's mobile application on customers' subsequent purchase behavior
SJ Kim, RJH Wang, EC Malthouse
Journal of Interactive Marketing 31, 28-41, 2015
1852015
“Understanding a fury in your words”: The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors
SJ Kim, RJH Wang, E Maslowska, EC Malthouse
Computers in Human Behavior 54, 511-521, 2016
862016
Branded apps and mobile platforms as new tools for advertising
B Wang, S Kim, EC Malthouse
The new advertising: Branding, content, and consumer relationships in the …, 2016
432016
Branded apps and mobile platforms as new tools for advertising
B Wang, S Kim, EC Malthouse
The new advertising: Branding, content, and consumer relationships in the …, 2016
432016
When reward convenience meets a mobile app: Increasing customer participation in a coalition loyalty program
RJH Wang, L Krishnamurthi, EC Malthouse
Journal of the Association for Consumer Research 3 (3), 314-329, 2018
182018
Branded mobile application adoption and customer engagement behavior
RJH Wang
Computers in Human Behavior 106, 106245, 2020
112020
Automated text analysis for Consumer Research. Journal of Consumer Research
A Humphreys, RJH Wang
42017
How Mobile Shopping Affects Customer Purchase Behavior: A Retailer’s Perspective
RJH Wang, EC Malthouse, L Krishnamurthi
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 703-704, 2016
32016
The effects of online negative word-of-mouth: An empirical study
SJ Kim, RJH Wang, EC Malthouse
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 705-717, 2016
32016
Construal Matching in Online Search: Applying Text Analysis to Illuminate the Consumer Decision Journey
A Humphreys, MS Isaac, RJH Wang
Journal of Marketing Research, 0022243720940693, 2020
22020
The Good and the Bad of Negative Word-of-Mouth: Empirical Investigation into the Effect of Online Messages
SJ Kim, RJH Wang, EC Malthouse
Advances in Advertising Research (Vol. V), 75-88, 2015
12015
ASHLEE HUMPHREYS
RJENHUI WANG
WEB APPENDIX
A HUMPHREYS, RJENHUI WANG
ASHLEE HUMPHREYS* REBECCA JEN-HUI WANG
RJENHUI WANG
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Articles 1–16