| Facebook: a blessing or a curse for grocery stores? S Peeroo, M Samy, BT Jones International Journal of Retail and Distribution Management 45 (12), 1242-1259, 2017 | 39 | 2017 |
| Social Media: The Good, the Bad, and the Ugly: 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings YK Dwivedi, M Mäntymäki, MN Ravishankar, M Janssen, M Clement, ... Springer, 2016 | 27 | 2016 |
| Communicating corporate social responsibility in the digital era A Lindgreen, J Vanhamme, R Watkins, F Maon Routledge, 2017 | 20 | 2017 |
| Trialogue on Facebook pages of grocery stores: Customer engagement or customer enragement? S Peeroo, M Samy, BT Jones Journal of Marketing Communications, 24, 2018 | 19 | 2018 |
| Customer engagement manifestations on Facebook pages of Tesco and Walmart S Peeroo, M Samy, B Jones 2015 International conference on computing, communication and security …, 2015 | 9 | 2015 |
| Multilingualism in Mauritius: Using a virtual linguistic servicescape lens AM Auleear Owodally, S Peeroo Linguistic Landscape 7 (1), 6-36, 2021 | 6 | 2021 |
| Social media: from asymmetric to symmetric communication of CSR S Peeroo, M Samy, BT Jones Communicating Corporate Social Responsibility in the Digital Era, 136-151, 2017 | 3 | 2017 |
| Empowered Customers in the Grocery Sector: An Analysis of Comments Posted by Customers on Facebook S Peeroo PEOPLE: International Journal of Social Sciences 3 (2), 2034-2052, 2017 | 3 | 2017 |
| Empowered Customers in the Grocery Sector: An Analysis of Comments Posted by Customers on Facebook S Peeroo 20th International Conference on Social Science & Humanities,, 2017 | 3 | 2017 |
| Customer-initiated conversations on Facebook pages of Tesco and Walmart S Peeroo Information Systems Design and Intelligent Applications: Proceedings of …, 2019 | 2 | 2019 |
| Organizing for Social Media Marketing: A Case of Conglomerates in Mauritius S Peeroo Proceedings of the 6th International Conference on Advance Computing and …, 2022 | 1 | 2022 |
| An Analysis of Communication Strategies of Fast Food Outlets on Social Media in Mauritius S Peeroo, A Mooznah Auleear Owodally Progress in Advanced Computing and Intelligent Engineering: Proceedings of …, 2021 | 1 | 2021 |
| Generating customer engagement and customer enragement on facebook pages of Tesco and Walmart S Peeroo, M Samy, B Jones Social Media: The Good, the Bad, and the Ugly: 15th IFIP WG 6.11 Conference …, 2016 | 1 | 2016 |
| An analysis of the possibility to implement a CSI tax levy in South Africa: Lessons from Mauritius MJ Preston, S Peeroo De Jure Law Journal 56, 280 – 308, 2023 | | 2023 |
| Contribution to the Implementation of SDG 4: The Case of Université des Mascareignes, Mauritius VN Lockmun-Bissessur, M Samy, S Peeroo Preparing for a Sustainable Future, 109-130, 2023 | | 2023 |
| Using Stakeholder Expectations and Perceptions to Guide the Brand Refresh of a Tropical Airline VN Lockmun-Bissessur, S Peeroo, D Savy Progress in Advanced Computing and Intelligent Engineering: Proceedings of …, 2021 | | 2021 |
| 2.3 Social media S Peeroo, M Samy, B Jones Communicating Corporate Social Responsibility in the Digital Era, 2017 | | 2017 |
| Social Media: from asymmetric to symmetric communication of CSR Communicating Corporate Social Responsibility in the Digital Era: The Role …, 2017 | | 2017 |
| A social constructivist examination of customers' perceptions on social media: a netnographic study S Peroo Leeds Beckett University, 2016 | | 2016 |
| Engaging with customers using social media in hypermarkets and supermarkets: A conceptual framework S Peeroo, M Samy, B Jones Conference Proceedings Academy of Marketing 2014, Bournemouth, UK, 2014 | | 2014 |
Professor (Dr) Martin SamyUniversitie Des Mascareignes, MauritiusVerified email at kedgebs.com
