| Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory C Nguyen, J Romaniuk, M Faulkner, J Cohen Marketing Letters 29 (1), 37-48, 2018 | 46 | 2018 |
| Pass it on: A framework for classifying the content of word of mouth C Nguyen, J Romaniuk Australasian Marketing Journal (AMJ) 22 (2), 117-124, 2014 | 40 | 2014 |
| Is consumer psychology research ready for today’s attention economy? J Romaniuk, C Nguyen Journal of Marketing Management 33 (11-12), 909-916, 2017 | 27 | 2017 |
| Viva la revolution! For evidence-based marketing we strive B Sharp, M Wright, R Kennedy, C Nguyen Australasian Marketing Journal 25 (4), 341-346, 2017 | 20 | 2017 |
| The accuracy of self-reported probabilities of giving recommendations J Romaniuk, C Nguyen, R East International Journal of Market Research 53 (4), 507-521, 2011 | 18 | 2011 |
| Factors moderating the impact of word of mouth for TV and film broadcasts C Nguyen, J Romaniuk Australasian marketing journal 21 (1), 25-29, 2013 | 17 | 2013 |
| When retailers and manufacturers advertise together; examining the effect of co-operative advertising on ad reach and memorability C Nguyen, J Romaniuk, J Cohen, M Faulkner Journal of Retailing and Consumer Services 55, 102080, 2020 | 16 | 2020 |
| Mind the gap: Understanding the gap between intentions and behaviour in the charity context C Nguyen, M Faulkner, S Yang, J Williams, L Tong Journal of Business Research 148, 216-224, 2022 | 15 | 2022 |
| Analysing how physical activity competes: a cross-disciplinary application of the Duplication of Behaviour Law AL Wilson, C Nguyen, S Bogomolova, B Sharp, T Olds International Journal of Behavioral Nutrition and Physical Activity 16, 1-13, 2019 | 12 | 2019 |
| Expanding marketing empirical generalisations to health behaviours: Physical activity is not so different from buying behaviour, after-all AL Wilson, B Sharp, C Nguyen, S Bogomolova Australasian Marketing Journal (AMJ) 25 (4), 317-325, 2017 | 12 | 2017 |
| Does an expanded brand user base of co-branded advertising help ad-memorability? C Nguyen, J Romaniuk, M Faulkner, J Cohen International Journal of Market Research 60 (4), 366-379, 2018 | 11 | 2018 |
| Correction to: Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory C Nguyen, J Romaniuk, M Faulkner, J Cohen Marketing Letters 30, 219-220, 2019 | 6 | 2019 |
| Correction to: Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory C Nguyen, J Romaniuk, M Faulkner, J Cohen Marketing Letters 30, 219-220, 2019 | 6 | 2019 |
| In pursuit of effective charity advertising: Investigating the branding and messaging execution tactics used by charity marketers C Nguyen, M Faulkner Third Sector Review 26 (1), 66-87, 2020 | 5 | 2020 |
| The Strengths and Weaknesses of Celebrities as Branding and Creative design elements in Advertising A Tanaka, C Nguyen, J Romaniuk Journal of Design, Business & Society 1 (1), 57-75, 2015 | 5 | 2015 |
| Effectiveness of food-related cues and portion size effect E Gray, HT Lau, R Lee, L Lockshin, C Nguyen, Y Zhu Australasian marketing journal 28 (4), 325-331, 2020 | 3 | 2020 |
| To what degree is online word-of-mouth representative of offline word of-mouth? C Nguyen | 3 | 2009 |
| The Accuracy of Word of Mouth Valence Classification: Coder Versus Respondents C Nguyen University of Canterbury, 2010 | 2 | 2010 |
| TV to talk about: investigating the content of word of mouth C Nguyen | 1 | 2011 |
| Understanding self-reported probabilities of giving word of mouth C Nguyen, J Romaniuk, R East | 1 | 2010 |
