Yuri Seo
Yuri Seo
Senior Lecturer, University of Auckland
Verified email at auckland.ac.nz - Homepage
Cited by
Cited by
Electronic sports: a new marketing landscape of the experience economy
Y Seo
Journal of Marketing Management 29 (13/14), 1542-1560, 2013
Beyond solitary play in computer games: the social practices of eSports
Y Seo, SU Jung
Journal of Consumer Culture 16 (3), 635-655, 2016
The role of symbols in value cocreation
MA Akaka, D Corsaro, C Kelleher, PP Maglio, Y Seo, RF Lusch, SL Vargo
Marketing Theory 14 (3), 311-326, 2014
Professionalized consumption and identity transformations in the field of eSports
Y Seo
Journal of Business Research 69 (1), 264-272, 2016
Luxury branding: the industry, trends, and future conceptualisations
Y Seo, M Buchanan-Oliver
Asia Pacific Journal of Marketing and Logistics 27 (1), 82-98, 2015
E-WOM messaging on social media: social ties, temporal distance, and message concreteness
YK Choi, Y Seo, S Yoon
Internet Research 27 (3), 495-505, 2017
Play as co‐created narrative in computer game consumption: the hero's journey in Warcraft III
M Buchanan‐Oliver, Y Seo
Journal of Consumer Behaviour 11 (6), 423-431, 2012
Staging luxury experiences for understanding sustainable fashion consumption: a balance theory application
J Han, Y Seo, E Ko
Journal of Business Research 74, 162-167, 2017
Complaining practices on social media in tourism: a value co-creation and co-destruction perspective
R Dolan, Y Seo, J Kemper
Tourism Management 73, 35-45, 2019
Luxury brand markets as confluences of multiple cultural beliefs
Y Seo, M Buchanan-Oliver, AGB Cruz
International Marketing Review 32 (2), 141-159, 2015
Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the US and Korea
D Ko, Y Seo, SU Jung
Marketing Letters 26 (3), 377-390, 2015
Constructing a typology of luxury brand consumption practices
Y Seo, M Buchanan-Oliver
Journal of Business Research 99, 414-421, 2019
Effective luxury-brand advertising: the ES–IF matching (entity–symbolic versus incremental–functional) model
JH Kwon, Y Seo, D Ko
Journal of Advertising 45 (4), 459-471, 2016
Towards a value-based perspective of consumer multicultural orientation
Y Seo, H Gao
European Management Journal 33 (1), 30-36, 2015
Narrative transportation and paratextual features of social media in viral advertising
Y Seo, X Li, YK Choi, S Yoon
Journal of Advertising 47 (1), 83-95, 2018
Advancing research on computer game consumption: a future research agenda
Y Seo, M Buchanan‐Oliver, KS Fam
Journal of Consumer Behaviour 14 (6), 353-356, 2015
Matching luxury brand appeals with attitude functions on social media across cultures
YK Choi, Y Seo, U Wagner, S Yoon
Journal of Business Research 117, 520-528, 2020
Religion as a field of transcultural practices in multicultural marketplaces
AGB Cruz, Y Seo, M Buchanan-Oliver
Journal of Business Research 91, 317-325, 2018
Proud volunteers: the role of self- and vicarious-pride in promoting volunteering
F Septianto, B Sung, Y Seo, N Tugiman
Marketing Letters 29 (4), 501-519, 2018
Trolling in online communities: a practice-based theoretical perspective
AGB Cruz, Y Seo, M Rex
The Information Society 34 (1), 15-26, 2018
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