| Woke brand activism authenticity or the lack of it A Mirzaei, DC Wilkie, H Siuki Journal of Business Research 139, 1-12, 2022 | 148 | 2022 |
| Exploring brand purpose dimensions for non-profit organizations A Mirzaei, CM Webster, H Siuki Journal of Brand Management 28, 186-198, 2021 | 37 | 2021 |
| Brand associations in the higher education sector: The difference between shared and owned associations A Mirzaei, E Siuki, D Gray, LW Johnson Journal of Brand Management 23, 419-438, 2016 | 23 | 2016 |
| Social good or self‐interest: Incentivizing consumer social media engagement behaviour for health messages H Siuki, CM Webster Psychology & Marketing 38 (8), 1293-1313, 2021 | 18 | 2021 |
| Stimulating online consumer engagement for social marketing messages within social media networks H Siuki Macquarie University, 2022 | 2 | 2022 |
| Incentivizing Online Social Marketing Message Diffusion H Siuki, J Buchanan World Social Marketing Conference, 2015 | 1 | 2015 |
| The Perceived brand image of brands in english higher education A Mirzaei, D Gray, H Siuki, LW Johnson ANZMAC 2015: Innovation and growth strategies in marketing: conference …, 2015 | | 2015 |
| Knowledge Creation through Competitive Intelligence: Developing a Conceptual Framework S Khorshid, E Siuki | | |
| Number: 103 Incentivizing Online Social Marketing Message Diffusion: A Conceptual Framework EH Siuki, CM Webster, J Buchanan | | |
Abas MirzaeiSenior Lecturer, Macquarie UniversityVerified email at mq.edu.au
