Yelena Tsarenko
Yelena Tsarenko
Verified email at monash.edu
Title
Cited by
Cited by
Year
The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality
RC Mulyanegara, Y Tsarenko, A Anderson
Journal of brand management 16 (4), 234-247, 2009
2202009
International and local student satisfaction: Resources and capabilities perspective
FT Mavondo, Y Tsarenko, M Gabbott
Journal of marketing for higher education 14 (1), 41-60, 2004
2162004
Understanding consumer intention to use mobile services
J Revels, D Tojib, Y Tsarenko
Australasian Marketing Journal (AMJ) 18 (2), 74-80, 2010
1662010
Post-adoption modeling of advanced mobile service use
D Tojib, Y Tsarenko
Journal of Business Research 65 (7), 922-928, 2012
1342012
A proposed multi‐dimensional approach to evaluating service recovery
MS Bhandari, Y Tsarenko, MJ Polonsky
Journal of Services Marketing, 2007
1342007
“I’m mad and I can’t get that service failure off my mind” coping and rumination as mediators of anger effects on customer intentions
Y Strizhakova, Y Tsarenko, JA Ruth
Journal of Service Research 15 (4), 414-429, 2012
1072012
Emotional intelligence as a moderator of coping strategies and service outcomes in circumstances of service failure
M Gabbott, Y Tsarenko, WH Mok
Journal of Service Research 14 (2), 234-248, 2011
1032011
Environmental concern and environmental purchase intentions: The mediating role of learning strategy
JD Newton, Y Tsarenko, C Ferraro, S Sands
Journal of Business Research 68 (9), 1974-1981, 2015
982015
A transactional model of forgiveness in the service failure context: a customer‐driven approach
Y Tsarenko, DR Tojib
Journal of Services Marketing, 2011
952011
The development of competent marketing professionals
I Walker, Y Tsarenko, P Wagstaff, I Powell, M Steel, J Brace-Govan
Journal of Marketing Education 31 (3), 253-263, 2009
942009
Predicting brand preferences
RC Mulyanegara, Y Tsarenko
Journal of Fashion Marketing and Management: An International Journal, 2009
922009
Coping with service failures
Y Tsarenko, Y Strizhakova
European Journal of Marketing, 2013
762013
Environmentally conscious consumption: The role of retailers and peers as external influences
Y Tsarenko, C Ferraro, S Sands, C McLeod
Journal of Retailing and Consumer Services 20 (3), 302-310, 2013
742013
The role of personality characteristics and service failure severity in consumer forgiveness and service outcomes
Y Tsarenko, D Tojib
Journal of Marketing Management 28 (9-10), 1217-1239, 2012
632012
Is “being green” a determinant of participation in university sustainability initiatives?
FR Figueredo, Y Tsarenko
International Journal of Sustainability in Higher Education, 2013
612013
Consumers’ forgiveness after brand transgression: the effect of the firm’s corporate social responsibility and response
Y Tsarenko, D Tojib
Journal of Marketing Management 31 (17-18), 1851-1877, 2015
592015
Together and apart: Exploring structure of the corporate–NPO relationship
D Simpson, K Lefroy, Y Tsarenko
Journal of Business Ethics 101 (2), 297-311, 2011
532011
‘You can spend your life dying or you can spend your life living’: Identity transition in people who are HIV-positive
Y Tsarenko, MJ Polonsky
Psychology and Health 26 (4), 465-483, 2011
482011
Examining customer privacy concerns in dealings with financial institutions
Y Tsarenko, DR Tojib
Journal of Consumer Marketing, 2009
382009
Measurement invariance of marketing instruments: An implication across countries
F Mavondo, M Gabbott, Y Tsarenko
Journal of Marketing Management 19 (5-6), 523-540, 2003
352003
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