| Customer satisfaction, service quality and perceived value: an integrative model JLM Tam Journal of marketing management 20 (7-8), 897-917, 2004 | 1079 | 2004 |
| Demystifying intercultural service encounters: Toward a comprehensive conceptual framework P Sharma, JLM Tam, N Kim Journal of Service Research 12 (2), 227-242, 2009 | 220 | 2009 |
| Brand familiarity: its effects on satisfaction evaluations JLM Tam Journal of Services Marketing 22 (1), 3-12, 2008 | 205 | 2008 |
| A lifestyle analysis of female consumers in greater China SHC Tai, JLM Tam Psychology & Marketing 14 (3), 287-307, 1997 | 204 | 1997 |
| Mapping relationships in China: Guanxi dynamic approach YH Wong, JLM Tam Journal of Business & Industrial Marketing 15 (1), 57-70, 2000 | 199 | 2000 |
| Interactive selling: a dynamic framework for services JLM Tam, YH Wong Journal of Services Marketing 15 (5), 379-396, 2001 | 171 | 2001 |
| The moderating role of perceived risk in loyalty intentions: an investigation in a service context J Lai‐Ming Tam Marketing intelligence & planning 30 (1), 33-52, 2012 | 169 | 2012 |
| Intercultural service encounters (ICSE): an extended framework and empirical validation P Sharma, JLM Tam, N Kim Journal of Services Marketing 26 (7), 521-534, 2012 | 133 | 2012 |
| Linking quality improvement with patient satisfaction: a study of a health service centre JLM Tam Marketing Intelligence & Planning 25 (7), 732-745, 2007 | 113 | 2007 |
| A comparative study of Chinese consumers in asian markets-a lefestyle analysis SHC Tai, JLM Tam Journal of International consumer marketing 9 (1), 25-42, 1996 | 112 | 1996 |
| Research note: The psychographic segmentation of the female market in Greater China JLM Tam, SHC Tai International Marketing Review 15 (1), 61-77, 1998 | 90 | 1998 |
| Examining the role of attribution and intercultural competence in intercultural service encounters J Tam, P Sharma, N Kim Journal of services marketing 28 (2), 159-170, 2014 | 87 | 2014 |
| Examining the dynamics of consumer expectations in a Chinese context JLM Tam Journal of Business Research 58 (6), 777-786, 2005 | 79 | 2005 |
| Adaptation and the relationship building process in the People's Republic of China (PRC) TKP Leung, YH Wong, JLM Tam Journal of International Consumer Marketing 8 (2), 7-26, 1995 | 75 | 1995 |
| Linking perceived service quality to relational outcomes in a Chinese context JLM Tam Journal of International Consumer Marketing 24 (1-2), 7-23, 2012 | 64 | 2012 |
| The moderating effects of purchase importance in customer satisfaction process: An empirical investigation JLM Tam Journal of Consumer Behaviour 10 (4), 205-215, 2011 | 63 | 2011 |
| Service role and outcome as moderators in intercultural service encounters P Sharma, JLM Tam, N Kim Journal of Service Management 26 (1), 137-155, 2015 | 61 | 2015 |
| Attribution of success and failure in intercultural service encounters: the moderating role of personal cultural orientations JLM Tam, P Sharma, N Kim Journal of Services Marketing 30 (6), 643-658, 2016 | 57 | 2016 |
| Managing customer expectations in financial services: Opportunities and challenges JLM Tam Journal of Financial Services Marketing 11, 281-289, 2007 | 40 | 2007 |
| Examining The Dynamics of Consumer Expectations in a Chinese Technologies‟ JLM Tam Journal of Marketing 66 (3), 98-111, 2005 | 38 | 2005 |
