Joan Ball
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The interplay of customer experience and commitment
T Keiningham, J Ball, S Benoit, HL Bruce, A Buoye, J Dzenkovska, L Nasr, ...
Journal of Services Marketing, 2017
Delight and the grateful customer: Beyond joy and surprise
J Ball, DC Barnes
Journal of Service Theory and Practice, 2017
Identity and the professional millennial woman: A cross-cultural examination
J Ball
Review of Business 36 (1), 71, 2015
Rising Every Time They Fall: the Importance and Determinants of Consumer Resilience
J Ball, C Lamberton
Advances in Consumer Research 43, 2015
Competitive context is everything: Moving from absolute to relative metrics
TL Keiningham, A Buoye, J & Ball
Global Economics and Management Review 20 (2), 18-25, 2015
More than a feeling? Toward a theory of customer delight
A Parasuraman, J Ball, L Aksoy, TL Keiningham, M Zaki
Journal of Service Management, 2020
Relative Value and Customer Choice in Loan Decisions: An Application of the Wallet Allocation Rule
L Aksoy, TL Keiningham, A Buoye, J Ball
Journal of Creating Value, 2016
The emotional engagement paradox
L Aksoy, TL Keiningham, A Buoye, J Ball
Customer engagement marketing, 293-305, 2018
Linking satisfaction to credit card decisions: an application of the Wallet Allocation Rule
L Aksoy, TL Keiningham, A Buoye, J Ball
International Journal of Bank Marketing, 2017
The currency of trust: What business leaders can learn from the extreme poor
J Ball
Ivey Business Journal 73, 7-17, 2009
Choosing the less satisfying option: Investigating customers' lender selection decisions
TL Keiningham, L Aksoy, A Buoye, J Ball
Review of Business 37 (2), 46-58, 2016
The Role of Emotions on Customer Commitment and Repurchase Intentions
J Ball, A Buoye, TL Keiningham, L Aksoy
Winter AMA Marketing Academic Conference 27, K-76-84, 2016
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