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Nicoleta Rossela Dumitru
Nicoleta Rossela Dumitru
Marketing Professor, Romanian American University
Verified email at profesor.rau.ro
Title
Cited by
Cited by
Year
The role of innovation in creating the company’s competitive advantage
A Ionescu, NR Dumitru
Ecoforum Journal 4 (1), 99-104, 2015
662015
The role of innovation in creating the company’ s competitive advantage
A Ionescu, NR Dumitru
Ecoforum Journal 4 (1), 14, 2015
202015
Multinational companies under the globalization context
A Ionescu, NR Dumitru
Romanian Economic and Business Review 7 (1), 86, 2012
132012
Global communication techniques to be applied by multinational companies
A Ionescu, NR Dumitru
Romanian Economic And Business Review 6 (4), 84, 2011
132011
Social Tourism-A Factor In Cultural, Social and Economic Change
NR Dumitru, CI Negricea, A Slapac
Romanian Economic and Business Review 4 (2), 89, 2009
112009
The correlation between the number of tourists and the number of nights spent in the hotel: Analysis indicator of hotel business efficiency
D Radu, C Huidumac, ND Rossela, N Costel
Communications of the IBIMA 10, ag1-6, 2010
62010
Internal communication-a prerequisite for organizational effectiveness
NR Dumitru, I Stoica
Holistic Marketing Management Journal 2 (3), 45-50, 2012
42012
The Strategic Marketing Plan-An Essential Tool For All Small And Medium Enterprises (Sme)
C Negricea, N Dumitru, T Edu
Holistic Marketing Management 1 (2), 36-45, 2011
42011
The degree in which the extent of the emotional commitment is reflected in the way of expressing the intention to continue the relation with the organization
C Neagoe, NR Dumitru
Romanian Economic and Business Review, 35, 2013
32013
Between Hope and Reality. The Role of Romanian Universities in Student-Employer Relationship
C Negricea, N Dumitru, T Edu
Holistic Marketing Management Journal, Holistic Marketing Management 1 (1 …, 2011
32011
Globalization’s influence on cultural identity and its impact on the Romanian consumption behavior
A Ionescu, NR Dumitru
Romanian Economic and Business Review 10 (4), 137, 2015
22015
Specific public relations tools used in online communications by tourism companies
NR Dumitru, CI Negricea, MR Gogonea
The USV Annals of Economics and Public Administration 10 (1), 9-18, 2011
12011
The benefits of social tourism
NR Dumitru, CI Negricea
EIRP Proceedings 3, 2011
12011
A study regarding the leadership and organization culture of a service provider
M Zaharia, CV Hapenciuc, NR Dumitru
The USV Annals of Economics and Public Administration 9 (1), 110-116, 2009
12009
NEUROMARKETING-MODERN TECHNIQUE FOR ANALYSING CONSUMER DECISION-MAKING.
NR DUMITRU, O PREDA
Journal of Information Systems & Operations Management 17 (2), 2023
2023
Scenarios to Improve E-Commerce SMEs Activity Based on Their Classification: A Case Study on Romania
AMM Iordache, A Ionescu, VG Cârstea, H Chung, NR Dumitru, B Glăvan
Sustainability 15 (15), 11963, 2023
2023
USING DIGITAL MARKETING AS MEANS OF COMMUNICATION–WITH REFERENCE TO CHILDREN'S AUDIENCE
O Preda, NR Dumitru
Journal of Information Systems & Operations Management 17 (1), 130-142, 2023
2023
INCREASING PRODUCTIVITY THROUGH DIGITALIZATION AND ITS IMPACT ON THE FIELD OF MARKETING AT ORGANIZATIONAL LEVEL
NR Dumitru, O Preda
Journal of Information Systems & Operations Management 16 (2), 61-69, 2022
2022
Implications And Opportunities Of Online Advertising For Increasing The Romanian Marketing Work Market. Case Study: Online Advertising Regarding Job Marketing Promotion
I Stoica, NR Dumitru, MC Munthiu
REVISTA ECONOMICĂ, 2012
2012
Food Responsibility-A National Challenge. Case Study-Implementation Of A Social Campaign In Bucharest Schools
I Stoica, NR Dumitru
Holistic Marketing Management Journal 2 (2), 83-89, 2012
2012
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Articles 1–20