| Effects of cue congruence and perceived cue authenticity in online group buying KC Kao, S Rao Hill, I Troshani Internet Research 30 (3), 945-970, 2020 | 27 | 2020 |
| Online consumers’ responses to deal popularity as an extrinsic cue KC Kao, S Rao Hill, I Troshani Journal of Computer Information Systems 57 (4), 374-384, 2017 | 27 | 2017 |
| A cross-country comparison of online deal popularity effect KC Kao, SR Hill, I Troshani Journal of Retailing and Consumer Services 60, 102402, 2021 | 14 | 2021 |
| POPULARITY EFFECT: AN INFORMATIONAL CASCADE PERSPECTIVE SR Hill, K Kao, I Troshani Global Marketing Conference, 313-313, 2018 | 1 | 2018 |
| Consumer reactions to deal popularity information: cue congruency, perceived authenticity, service types, and cultural difference R Hill, S Li, I Troshani | 1 | 2017 |
| Breaking the Fourth Wall through Extended Reality JS Kao, K Kao SMPTE 2023 Media Technology Summit, 6-9, 2023 | | 2023 |
| The Effect of Attention Guidance and the Potential of Cinematic Augmented Reality in Narrative Immersion J Kao, K Kao IEEE CTSoc International Conference on Games, Entertainment & Media (GEM), 2022 | | 2022 |
| Examining the influences of deal popularity on credence and experience services KC Kao, SR Hill, I Troshani | | |
| A cross-country comparison of the effect of online deal popularity KC Kao, SR Hill, I Troshani | | |
| How service deal popularity and star rating influence quality expectation toward online service deals KC Kao, SR Hill, I Troshani, S Kao | | |
| Cultural Difference in Perceived Risk: the Case of Purchasing Online Service Deals KC Kao, SR Hill, I Troshani | | |
