| Free offer≠ cheap product: A selective accessibility account on the valuation of free offers MM Palmeira, J Srivastava Journal of Consumer Research 40 (4), 644-656, 2013 | 94 | 2013 |
| Two-tier store brands: the benefic impact of a value brand on perceptions of a premium brand MM Palmeira, D Thomas Journal of Retailing 87 (4), 540-548, 2011 | 88 | 2011 |
| The zero-comparison effect MM Palmeira Journal of Consumer Research 38 (1), 16-26, 2011 | 58 | 2011 |
| Abstract language signals power, but also lack of action orientation M Palmeira Journal of Experimental Social Psychology 61, 59-63, 2015 | 38 | 2015 |
| Framing as status or benefits? Consumers’ reactions to hierarchical loyalty program communication M Palmeira, N Pontes, D Thomas, S Krishnan European Journal of Marketing 50 (3/4), 488-508, 2016 | 37 | 2016 |
| Consumer reactions to professionals who use decision aids M Palmeira, G Spassova European Journal of Marketing 49 (3/4), 302-326, 2015 | 37 | 2015 |
| Other-serving bias in advice-taking: When advisors receive more credit than blame M Palmeira, G Spassova, HT Keh Organizational Behavior and Human Decision Processes 130, 13-25, 2015 | 28 | 2015 |
| Customers' reactions to technological products: The impact of implicit theories of intelligence SS Sharifi, M Palmeira Computers in Human Behavior 77, 309-316, 2017 | 27 | 2017 |
| The impact of service failure and recovery on target and observing customers: a comparative study SS Sharifi, M Palmeira, J Ma, G Spassova Journal of Hospitality Marketing & Management 26 (8), 889-910, 2017 | 27 | 2017 |
| Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction N Pontes, M Palmeira, C Jevons Journal of Retailing and Consumer Services 34, 209-218, 2017 | 22 | 2017 |
| The interplay of products from the same product line: the role of brand reputation M Palmeira European Journal of Marketing 48 (9/10), 1648-1663, 2014 | 19 | 2014 |
| Political ideology moderates consumer response to brand crisis apologies for data breaches EY Chan, M Palmeira Computers in human behavior 121, 106801, 2021 | 16 | 2021 |
| Impact of vertical line extensions on brand attitudes and new extensions: The roles of judgment focus, comparative set and positioning M Palmeira, J Lei, A Valenzuela European Journal of Marketing 53 (2), 299-319, 2019 | 15 | 2019 |
| The interplay of micro-transaction type and amount of playing in video game evaluations M Palmeira Computers in Human Behavior 115, 106609, 2021 | 11 | 2021 |
| You’re not yelping your case: the unexpected social consequences of word of mouth M Palmeira, G Spassova, J Quoidbach European Journal of Marketing 54 (2), 419-447, 2020 | 10 | 2020 |
| Advice in the presence of external cues: The impact of conflicting judgments on perceptions of expertise M Palmeira Organizational Behavior and Human Decision Processes 156, 82-96, 2020 | 9 | 2020 |
| The timing of help: Receiving help toward the end (vs. beginning) undermines psychological ownership and subjective well-being. M Koo, S Jung, M Palmeira, K Kim Journal of Personality and Social Psychology 124 (4), 772, 2023 | 5 | 2023 |
| An unintended consequence of product upgrades: How upgrades can make current consumers feel left behind W Jung, J Peck, M Palmeira, K Kim Journal of Marketing Research 59 (5), 1019-1039, 2022 | 5 | 2022 |
| Minority group favoritism in service encounters M Palmeira, S Sharifi European Journal of Marketing 54 (8), 1937-1962, 2020 | 5 | 2020 |
| A ratings pattern heuristic in judgments of expertise: When being right Looks wrong G Spassova, M Palmeira, EB Andrade Organizational Behavior and Human Decision Processes 147, 26-47, 2018 | 5 | 2018 |
Gerri SpassovaAssociate Professor in Marketing, Monash UniversityVerified email at monash.edu
