| Mixed methods: Combining expert interviews, cross-impact analysis and scenario development M Muskat, DA Blackman, B Muskat Electronic Journal of Business Research Methods 10 (1), 9-21, 2013 | 169 | 2013 |
| Generation Y: evaluating services experiences through mobile ethnography M Muskat, B Muskat, A Zehrer, R Johns Tourism Review 68 (3), 55-71, 2013 | 108 | 2013 |
| Services research in tourism: Advocating the integration of the supplier side A Zehrer, B Muskat, M Muskat Journal of Vacation Marketing 20 (4), 353-363, 2014 | 38 | 2014 |
| Qualitative interpretive mobile ethnography B Muskat, M Muskat, A Zehrer Anatolia 29 (1), 98-107, 2018 | 31 | 2018 |
| Understanding the cultural antecedents of quality management in tourism B Muskat, M Muskat, D Blackman Managing Service Quality: An International Journal 23 (2), 131-148, 2013 | 19 | 2013 |
| How do Europeans travel in Australia? Examining cultural convergence in travel behaviour B Muskat, M Muskat, A Richardson Journal of Vacation Marketing 20 (1), 55-64, 2014 | 9 | 2014 |
| Innovation in Tourism Firms A Zehrer, B Muskat, M Muskat Competence-Based Innovation in Hospitality and Tourism, 81-94, 2016 | 8 | 2016 |
| Enablers of corporate innovation in tourism A Zehrer, B Muskat, M Muskat Competence-Based Innovation in Hospitality and Tourism; Pechlaner, H …, 2015 | 6 | 2015 |
| The demographic change in Germany – Implications on tourism and leisure activity of aged people in the year 2015 M Muskat, HD Quack In K. Weiermair, H. Pechlaner & T. Bieger (Eds.), Time Shift, Leisure and …, 2006 | 4 | 2006 |
| Inverted Crusoeism: Deliberately marooning yourself on an island V Bicudo de Castro, M Muskat Shima 14 (1), 252-268, 2020 | 3 | 2020 |
| Corporate innovation in tourism – A study on enablers of innovation in tourism companies A Zehrer, B Muskat, M Muskat, M Peters Conference Proceedings of CAUTHE 2014, Tourism and hospitality in the …, 2014 | 3 | 2014 |
| Mobile ethnography as an emerging research method M Muskat, B Muskat, A Zehrer, R Johns British Academy of Management 2013 Conference, Managing to Make a Difference, 2013 | 3 | 2013 |
| Word-of-mouth amplified: An exploration of hotel customer feedback websites P Bouvain, M Muskat, B Muskat Dialogmarketing Perspektiven 2010/2011, 21-52, 2011 | 3 | 2011 |
| Sustainable Tourism Development – The Mountaineering Village Initiative B Muskat, I Reichenberger, M Muskat, AE Aigner Tourism Cases, 10.1079/tourism.2022.0021, 2022 | 1 | 2022 |
| Tourismusmarketing im Wandel – Herausforderungen für Familienunternehmen B Theiner, M Muskat Entrepreneurship und Tourismus: Unternehmerisches Denken und Erfolgskonzepte …, 2016 | 1 | 2016 |
| Influencing factors of tourism SME innovation A Zehrer, B Muskat, M Muskat TTRA Conference'Service Innovation and Experiences in Tourism', 2015 | 1 | 2015 |
| Mixed Methods Research Workshop M Muskat DOI: 10.13140/RG.2.2.35670.47680/1, 2020 | | 2020 |
| Tourism Development in Australia B Muskat, M Muskat Entrepreneurship und Tourismus: Unternehmerisches Denken und Erfolgskonzepte …, 2016 | | 2016 |
| Evaluating service experiences through mobile ethnography: The supplier’s point of view A Zehrer, M Muskat, B Muskat 2nd International Service Design+ Tourism Conference, 2013 | | 2013 |
| Conceptualising Social Media: A new understanding of the literature through the 8Cs of Social Media R Johns, B Muskat, M Muskat Proceedings of the Academy of Marketing UK: Marketing Relevance, 2013 | | 2013 |
Birgit MuskatAustralian National UniversityVerified email at anu.edu.au
Birgit MuskatAustralian National UniversityVerified email at anu.edu.au