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Orsolya Sadik-Rozsnyai
Orsolya Sadik-Rozsnyai
Marketing & Innovation Professor, ESSCA Business School
Verified email at essca.fr
Title
Cited by
Cited by
Year
New technological attributes and willingness to pay: the role of social innovativeness
O Sadik-Rozsnyai, L Bertrandias
European Journal of Marketing 53 (6), 1099-1124, 2019
302019
Delegating decision-making to autonomous products: A value model emphasizing the role of well-being
L Bertrandias, L Ben, O Sadik-Rozsnyai, M Carricano
Technological Forecasting and Social Change 169, 120846, 2021
212021
Willingness to pay for innovations: An emerging European innovation adoption behaviour
O Sadik-Rozsnyai
European Journal of Innovation Management 19 (4), 568-588, 2016
202016
Consumer Willingness to Invest Effort in Complex Technology-Based Self-Service: An Abstract
O Sadik-Rozsnyai, B Caemmerer, L Bertrandias
Academy of Marketing Science Annual Conference, 163-164, 2022
2022
Special Issue Editorial: Customers and Innovation
B Caemmerer, O Sadik-Rozsnyai
Journal of Customer Behaviour 20 (3), 169-172, 2021
2021
Special Session: An Abstract on Consumer Interactions with Automated Technologies
B Lowe, O Sadik-Rozsnyai, L Bertrandias, M Kuhn, M Hubert
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019
2019
La délégation de tâches aux objets intelligents: Un modèle explicatif de la valeur perçue appliquée à la conduite autonome.
L Bertrandias, M Carricano, O Sadik-Rozsnyai
32 ème Congrès de l’Association Française du Marketing (AFM), 2016
2016
L’impact de la culture nationale du consommateur sur la valeur perçue des attributs innovants et sur la sensibilité au prix d’une innovation.
O Sadik-Rozsnyai
Paris, CNAM, 2013
2013
Customers and Innovation
O Sadik-Rozsnyai, O SADIK
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