| A comparison of online and offline consumer brand loyalty PJ Danaher, IW Wilson, RA Davis Marketing Science 22 (4), 461-476, 2003 | 495 | 2003 |
| Conceptualizing and measuring the optimal experience of the eLearning environment R Davis, D Wong Decision Sciences Journal of Innovative Education 5 (1), 97-126, 2007 | 237 | 2007 |
| Retail service branding in electronic-commerce environments R Davis, M Buchanan-Oliver, RJ Brodie Journal of Service Research 3 (2), 178-186, 2000 | 209 | 2000 |
| Conceptualizing the brand in social media community: The five sources model R Davis, I Piven, M Breazeale Journal of Retailing and consumer services 21 (4), 468-481, 2014 | 161 | 2014 |
| Pluralism in contemporary marketing practices A Lindgreen, R Davis, RJ Brodie, M Buchanan‐Oliver International Journal of Bank Marketing, 2000 | 154 | 2000 |
| How gender affects the relationship between hedonic shopping motivation and purchase intentions? R Davis, B Lang, J San Diego Journal of Consumer Behaviour 13 (1), 18-30, 2014 | 108 | 2014 |
| Understanding the interactivity between television and mobile commerce R Davis, D Yung Communications of the ACM 48 (7), 103-105, 2005 | 106 | 2005 |
| Relationship marketing in electronic commerce environments R Davis, M Buchanan-Oliver, R Brodie Journal of Information Technology 14 (4), 319-331, 1999 | 105 | 1999 |
| Modeling utilitarian‐hedonic dual mediation (UHDM) in the purchase and use of games R Davis, B Lang, N Gautam Internet Research, 2013 | 92 | 2013 |
| A comparison of online and offline gender and goal directed shopping online R Davis, SD Smith, BU Lang Journal of Retailing and Consumer Services 38, 118-125, 2017 | 48 | 2017 |
| Do consumers trust mobile service advertising? R Davis, L Sajtos, AA Chaudhri Contemporary Management Research 7 (4), 2011 | 47 | 2011 |
| Measuring consumer interactivity in response to campaigns coupling mobile and television media R Davis, L Sajtos Journal of Advertising Research 48 (3), 375-391, 2008 | 46 | 2008 |
| Demand-driven inventory optimization and replenishment: Creating a more efficient supply chain RA Davis John Wiley & Sons, 2015 | 43 | 2015 |
| ANYTIME, ANYWHERE: MEASURING THE UBIQUITOUS CONSUMER'S IMPULSE PURCHASE BEHAVIOR. R Davis, L Sajtos International Journal of Mobile Marketing 4 (1), 2009 | 42 | 2009 |
| Conceptualising fun in mobile commerce environments R Davis Inderscience Publishers, 2010 | 36 | 2010 |
| Modeling game usage, purchase behavior and ease of use R Davis, B Lang Entertainment Computing 3 (2), 27-36, 2012 | 34 | 2012 |
| Conceptualizing excessive fan consumption behavior R Davis, LP McGinnis Journal of Retailing and Consumer Services 28, 252-262, 2016 | 26 | 2016 |
| Marketing relationships in a computer-mediated environment R Davis, M Buchanan-Oliver Australasian Marketing Journal 7 (1), 89-101, 1999 | 25 | 1999 |
| Does game self‐congruity increase usage and purchase? R Davis, B Lang Young Consumers, 2013 | 23 | 2013 |
| Modeling the effect of self-efficacy on game usage and purchase behavior R Davis, B Lang Journal of Retailing and Consumer Services 19 (1), 67-77, 2012 | 19 | 2012 |
Bodo Lang, PhDDepartment of Marketing, The University of Auckland Business SchoolVerified email at auckland.ac.nz
