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Robert A. Davis
Robert A. Davis
drrobertdavis.com and Massey University
Verified email at massey.ac.nz - Homepage
Title
Cited by
Cited by
Year
A comparison of online and offline consumer brand loyalty
PJ Danaher, IW Wilson, RA Davis
Marketing Science 22 (4), 461-476, 2003
4952003
Conceptualizing and measuring the optimal experience of the eLearning environment
R Davis, D Wong
Decision Sciences Journal of Innovative Education 5 (1), 97-126, 2007
2372007
Retail service branding in electronic-commerce environments
R Davis, M Buchanan-Oliver, RJ Brodie
Journal of Service Research 3 (2), 178-186, 2000
2092000
Conceptualizing the brand in social media community: The five sources model
R Davis, I Piven, M Breazeale
Journal of Retailing and consumer services 21 (4), 468-481, 2014
1612014
Pluralism in contemporary marketing practices
A Lindgreen, R Davis, RJ Brodie, M Buchanan‐Oliver
International Journal of Bank Marketing, 2000
1542000
How gender affects the relationship between hedonic shopping motivation and purchase intentions?
R Davis, B Lang, J San Diego
Journal of Consumer Behaviour 13 (1), 18-30, 2014
1082014
Understanding the interactivity between television and mobile commerce
R Davis, D Yung
Communications of the ACM 48 (7), 103-105, 2005
1062005
Relationship marketing in electronic commerce environments
R Davis, M Buchanan-Oliver, R Brodie
Journal of Information Technology 14 (4), 319-331, 1999
1051999
Modeling utilitarian‐hedonic dual mediation (UHDM) in the purchase and use of games
R Davis, B Lang, N Gautam
Internet Research, 2013
922013
A comparison of online and offline gender and goal directed shopping online
R Davis, SD Smith, BU Lang
Journal of Retailing and Consumer Services 38, 118-125, 2017
482017
Do consumers trust mobile service advertising?
R Davis, L Sajtos, AA Chaudhri
Contemporary Management Research 7 (4), 2011
472011
Measuring consumer interactivity in response to campaigns coupling mobile and television media
R Davis, L Sajtos
Journal of Advertising Research 48 (3), 375-391, 2008
462008
Demand-driven inventory optimization and replenishment: Creating a more efficient supply chain
RA Davis
John Wiley & Sons, 2015
432015
ANYTIME, ANYWHERE: MEASURING THE UBIQUITOUS CONSUMER'S IMPULSE PURCHASE BEHAVIOR.
R Davis, L Sajtos
International Journal of Mobile Marketing 4 (1), 2009
422009
Conceptualising fun in mobile commerce environments
R Davis
Inderscience Publishers, 2010
362010
Modeling game usage, purchase behavior and ease of use
R Davis, B Lang
Entertainment Computing 3 (2), 27-36, 2012
342012
Conceptualizing excessive fan consumption behavior
R Davis, LP McGinnis
Journal of Retailing and Consumer Services 28, 252-262, 2016
262016
Marketing relationships in a computer-mediated environment
R Davis, M Buchanan-Oliver
Australasian Marketing Journal 7 (1), 89-101, 1999
251999
Does game self‐congruity increase usage and purchase?
R Davis, B Lang
Young Consumers, 2013
232013
Modeling the effect of self-efficacy on game usage and purchase behavior
R Davis, B Lang
Journal of Retailing and Consumer Services 19 (1), 67-77, 2012
192012
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Articles 1–20