Spremljaj
Mirela Mihić
Mirela Mihić
University of Split, Faculty of Economics, Business and Tourism
Preverjeni e-poštni naslov na efst.hr
Naslov
Navedeno
Navedeno
Leto
Assessing the situational factors and impulsive buying behavior: Market segmentation approach
M Mihić, I Kursan
Management: journal of contemporary management issues 15 (2), 47-66, 2010
1052010
Assessing the situational factors and impulsive buying behavior: Market segmentation approach
M Mihic, I Kursan
Management: Journal of Contemporary Management Issues 15 (2), 47, 2010
962010
Buying behavior and consumption: Social class versus income
M Mihić, G Čulina
Management: Journal of Contemporary Management Issues 11 (2), 77-92, 2006
732006
Examining shopping enjoyment: personal factors, word of mouth and moderating effects of demographics
M Mihić, I Kursan Milaković
Economic research-Ekonomska istraživanja 30 (1), 1300-1317, 2017
522017
Business intelligence: The role of the internet in marketing research and business decision-making
I Kursan, M Mihić
Management: journal of contemporary management issues 15 (1), 69-86, 2010
502010
Upravljanje osobnom prodajom: Vještine prodaje i pregovaranja
M Mihić
412008
Kroskulturno ponašanje potrošača i marketinška komunikacija
M Mihić
342010
Time spent shopping and consumer clothing purchasing behaviour
M Mihić, ID Anić, I Kursan Milaković
Ekonomski pregled 69 (2), 89-105, 2018
252018
Applying the theory of planned behavior in the purchase of organic food
L Martić Kuran, M Mirela
Market-Tržište 26 (2), 179-197, 2014
242014
Antecedents and outcomes of fashion innovativeness in retailing
ID Anić, M Mihić, I Kursan Milaković
The Service Industries Journal 38 (9-10), 543-560, 2018
232018
Demographic profile and purchasing outcomes of fashion conscious consumers in Croatia
ID Anić, M Mihić
Ekonomski pregled 66 (2), 103-118, 2015
222015
SEGMENTACIJA TRŽIŠTA NA TEMELJU IMPULZIVNOSTI U KUPOVNOM PONAŠANJU POTROŠAČA.
M Mihić, I Kursan
Ekonomski vjesnik 23 (2), 2010
212010
Primjena teorije planiranog ponašanja u kupovini ekološke hrane
L Martić Kuran, M Mirela
Market-Tržište 26 (2), 179-197, 2014
202014
Utjecaj demografskih i individualnih čimbenika na impulzivnu kupovinu
M Mihić, I Kursan
Market-Tržište 22 (1), 7-28, 2010
192010
Online kupovno ponašanje potrošača: značajni čimbenici i medijatorna uloga stavova potrošača
I Kursan Milaković, M Mihić, D Rezo
Zbornik radova Veleučilišta u Šibeniku 14 (3-4), 25-38, 2020
182020
Predictors and outcome of attitudes towards advertising: Demographics, personal factors and WOM
I Kursan Milaković, M Mihić
Ekonomska misao i praksa 24 (2), 409-432, 2015
182015
Influence of demographic and individual difference factors on impulse buying
M Mihić, I Kursan
Market-Tržište 22 (1), 7-28, 2010
162010
Vještine prodaje i pregovaranja: Upravljanje prodajnim osobljem i prodajni menadžment
M Mihić
152007
Drivers and consequences of word of mouth communication from the senders’ and receivers’ perspectives: the evidence from the Croatian adult population
K Milaković, ID Anić, M Mihić
Economic research-Ekonomska istraživanja 33 (1), 1667-1684, 2020
142020
Ethics and social responsibility as weakness or strenght on the market in transition
M Mihić, N Šerić
Conference proceedings 7th international conference Enterprise in Transition …, 2007
132007
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Članki 1–20