Service Quality in a Higher Education Context: An Integrated Model (Received Emerald's Award for Excellence 2013) P Sultan, HY Wong Asia Pacific Journal of Marketing and Logistics 24 (5), 755-784, 2012 | 344 | 2012 |
Antecedents and consequences of service quality in a higher education context: a qualitative research approach P Sultan, H Yin Wong Quality assurance in education 21 (1), 70-95, 2013 | 316 | 2013 |
Intention-behaviour gap and perceived behavioural control-behaviour gap in theory of planned behaviour: Moderating roles of communication, satisfaction and trust in organic … P Sultan, T Tarafder, D Pearson, J Henryks Food Quality and Preference 81, 103838, 2020 | 303 | 2020 |
Service quality in higher education–a review and research agenda P Sultan, H Yin Wong International Journal of Quality and Service Sciences 2 (2), 259-272, 2010 | 259 | 2010 |
Performance‐based service quality model: an empirical study on Japanese universities P Sultan, H Wong Quality Assurance in Education 18 (2), 126-143, 2010 | 211 | 2010 |
How service quality affects university brand performance, university brand image and behavioural intention: The mediating effects of satisfaction and trust and moderating roles … P Sultan, HY Wong Journal of Brand Management 26, 332-347, 2019 | 182 | 2019 |
An integrated-process model of service quality, institutional brand and behavioural intentions: The case of a University P Sultan, H Yin Wong Managing Service Quality 24 (5), 487-521, 2014 | 164 | 2014 |
How brand-oriented strategy affects the financial performance of B2B SMEs M Anees-ur-Rehman, HY Wong, P Sultan, B Merrilees Journal of Business & Industrial Marketing 33 (3), 303-315, 2018 | 127 | 2018 |
Demographic differences in Jordanian bank service quality perceptions A Al-Jazzazi, P Sultan International Journal of Bank Marketing 35 (2), 275-297, 2017 | 103 | 2017 |
How perceived communication source and food value stimulate purchase intention of organic food: An examination of the stimulus-organism-response (SOR) model P Sultan, HY Wong, MS Azam Journal of Cleaner Production 312, 127807, 2021 | 92 | 2021 |
Organic food: Exploring purchase frequency to explain consumer behaviour D Pearson, J Henryks, P Sultan, T Anisimova CQUniversity, 2013 | 92 | 2013 |
Service quality in a higher education context: antecedents and dimensions P Sultan, H Wong CQUniversity, 2010 | 82 | 2010 |
Segmenting the Australian organic food consumer market P Sultan, HY Wong, M Sigala Asia Pacific Journal of Marketing and Logistics 30 (1), 163-181, 2018 | 70 | 2018 |
Trade, industry and economic growth in Bangladesh P Sultan Journal of Economic cooperation 29 (4), 71-92, 2008 | 49 | 2008 |
Adoption of green supply chain management among SMEs in Malaysia CY Lin, SS Alam, YH Ho, ME Al-Shaikh, P Sultan Sustainability 12 (16), 6454, 2020 | 44 | 2020 |
A bibliometric analysis of academic misconduct research in higher education: Current status and future research opportunities I Ali, P Sultan, M Aboelmaged Accountability in research, 1-22, 2021 | 42 | 2021 |
The role of brand communications in consumer purchases of organic foods: a research framework T Anisimova, P Sultan Journal of Food Products Marketing 20 (5), 511-532, 2014 | 38 | 2014 |
Banking service quality in the Middle Eastern countries A Mahmoud Al-jazzazi, P Sultan International Journal of Bank Marketing 32 (7), 688-700, 2014 | 30 | 2014 |
A model for quality assessment in higher education: implications for ODL universities P Sultan, T Tarafder Malaysian Journal of Distance Education 9 (2), 125-143, 2007 | 29 | 2007 |
Buying motives of herbal skin care products: The case of generation Y in Bangladesh MM Huda, P Sultan International Review of Business Research Papers 9 (5), 68-80, 2013 | 28 | 2013 |