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Shiree Treleaven-Hassard
Shiree Treleaven-Hassard
Unknown affiliation
Verified email at my.nd.edu.au
Title
Cited by
Cited by
Year
The effectiveness of branded mobile phone apps
S Bellman, RF Potter, S Treleaven-Hassard, JA Robinson, D Varan
Journal of interactive Marketing 25 (4), 191-200, 2011
7472011
Using the P3a to gauge automatic attention to interactive television advertising
S Treleaven-Hassard, J Gold, S Bellman, A Schweda, J Ciorciari, ...
Journal of economic psychology 31 (5), 777-784, 2010
772010
Using internet behavior to deliver relevant television commercials
S Bellman, J Murphy, S Treleaven-Hassard, J O'Farrell, L Qiu, D Varan
Journal of Interactive Marketing 27 (2), 130-140, 2013
432013
Getting the balance right
S Bellman, S Treleaven-Hassard, JA Robinson, A Rask, D Varan
Journal of Advertising 41 (2), 5-24, 2012
342012
Brand communication with branded smartphone apps: First insights on possibilities and limits
S Bellman, S Treleaven-Hassard, JA Robinson, D Varan, RF Potter
NIM Marketing Intelligence Review 5 (2), 24-27, 2013
222013
Electrical stimulation decreases neuralgic pain after trigeminal deafferentation
PD Drummond, S Treleaven-Hassard
Cephalalgia 28 (7), 782-785, 2008
102008
Unlocking the “Reminder” potential when viewers pause programs: Results from a laboratory test of a new online medium
L Neale, S Bellman, S Treleaven-Hassard, JA Robinson, D Varan
Journal of Advertising Research 53 (4), 444-454, 2013
82013
Which ticker format works best? Effects of updating and scrolling news content on viewer memory and program engagement
JM Brechman, S Bellman, JA Robinson, S Treleaven-Hassard, D Varan
Journalism & Mass Communication Quarterly 92 (4), 970-985, 2015
62015
Using the P3a to gauge automatic attention to interactive television advertising
D Varan, S Treleaven-Hassard, J Gold, S Bellman, A Schweda, J Ciorciari, ...
2nd Conference on Neuroeconomics 2008, 2008
22008
The Nociceptive Blink Reflex in Migraine: An investigation of endogenous and exogenous modulators on the trigeminal nervous system in migraine sufferers.
S Treleaven-Hassard
Murdoch University, 2013
12013
Branded Mobile Apps: Possibilities for Advertising in an Emergent Mobile Channel
JM Brechman, S Bellman, RF Potter, S Treleaven-Hassard, JA Robinson, ...
Encyclopedia of Mobile Phone Behavior, 142-150, 2015
2015
Profiling the ad avoider
A Rask, S Bellman, A Schweda, S Treleaven-Hassard, D Varan
Murdoch University. Audience Research Labs, 2009
2009
Ad skipping: Novelty seeking or avoidance
S Treleaven-Hassard, S Bellman, PD Drummond, D Marevic, D Varan
18th Annual Conference of the Australasian Society for Psychophysiology …, 2008
2008
Addressable advertising
A Rask, S Bellman, A Schweda, S Treleaven-Hassard, D Varan
Murdoch University. Audience Research Labs, 2008
2008
The" Bloomberg" effect: Parallel processing of TV content
JA Robinson, S Treleaven-Hassard, A Schweda, D Varan
Murdoch University. Audience Research Labs, 2007
2007
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Articles 1–15