‪Nilamadhab Mohanty‬ - ‪Google Scholar‬

Get my own profile

Cited by

	All	Since 2019
Citations	5	5
h-index	1	1
i10-index	0	0

0

2

1

2022202320242 1 2

Co-authors

Saswata BiswasProfessor, Institute of Rural Management Anand, IndiaVerified email at irma.ac.in

Nilamadhab Mohanty

Nilamadhab Mohanty

Faculty Member, Marketing, Chandragupt Institute of Management Patna

Verified email at cimp.ac.in

Marketing to subsistence consumers Social Marketing Communication Entrepreneurship


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Message framing and perceived risk of blood donation N Mohanty, SN Biswas, D Mishra Journal of Nonprofit & Public Sector Marketing 35 (2), 165-193, 2023	4	2023
Designing messages for fluorosis mitigation behavior change: Role of message framing and perceived risk N Mohanty, SN Biswas, D Mishra, P Modi Health Marketing Quarterly 35 (4), 280-297, 2018	1	2018
Understanding Rural Retailer at the Base of the Fortune Pyramid N Mohanty Journal of Rural and Industrial Development 3 (2), 20, 2015		2015

The system can't perform the operation now. Try again later.

Articles 1–3