| The impact of internal brand management on employee job satisfaction, brand commitment and intention to stay R Du Preez, MT Bendixen International Journal of Bank Marketing 33 (1), 78-91, 2015 | 250 | 2015 |
| The behavioral consequences of internal brand management among frontline employees R Du Preez, M Bendixen, R Abratt Journal of Product & Brand Management 26 (3), 251-261, 2017 | 127 | 2017 |
| Coming of age: A 21 year analysis of Marketing Intelligence & Planning from 1990 to 2010 R Wiid, R du Preez, Å Wallström Marketing Intelligence & Planning 30 (1), 4-17, 2012 | 17 | 2012 |
| Outsourcing contact centers: Internal branding challenges and consequences R Du Preez, M Bendixen Journal of Business & Industrial Marketing 34 (5), 921-930, 2019 | 15 | 2019 |
| Internal branding experiences in the financial services sector in South Africa R Du Preez Journal of Financial Services Marketing 22, 24-32, 2017 | 6 | 2017 |
| Internal brand management in South African contact centers R Du Preez Kungliga Tekniska högskolan, 2020 | | 2020 |
| A Customer Centric Approach to Measuring Quality in a Call Center: A Case Study M Bendixen, R du Preez | | 2013 |
| The Impact of Internal Brand Marketing on Job Satisfaction, Brand Commitment and Turnover Intention YV Yurova, R du Preez, M Bendixen | | 2013 |
| The Relationship between Internal Brand Marketing, Brand Citizenship Behavior and Brand Commitment YV Yurova, R du Preez, M Bendixen | | 2013 |
| Key Performance Metrics Revisited M Bendixen, R du Preez | | 2008 |
| Various Implications of Forecasting Error M Bendixen, R du Preez | | 2007 |
| MultiChoice: Managing the Queue M Bendixen, R du Preez | | 2004 |
Michael BendixenProfessor Emeritus, Nova Southeastern UniversityVerified email at nova.edu
