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Rui Vinhas da Silva
Rui Vinhas da Silva
Professor de Marketing, ISCTE
Verified email at iscte-iul.pt
Title
Cited by
Cited by
Year
Corporate reputation and competitiveness
R Chun, R Da Silva, G Davies, S Roper
Routledge, 2005
13502005
Corporate reputation and competitiveness
G Davies, R Chun, RV Da Silva, S Roper
Corporate Communications: An International Journal 8 (2), 148-149, 2003
1350*2003
A corporate character scale to assess employee and customer views of organization reputation
G Davies, R Chun, RV da Silva, S Roper
Corporate reputation review 7 (2), 125-146, 2004
6952004
The personification metaphor as a measurement approach for corporate reputation
G Davies, R Chun, RV da Silva, S Roper
Corporate reputation review 4 (2), 113-127, 2001
6822001
Towards a unified theory of brand equity: Conceptualizations, typologies and avenues for future research
NS Davcik, RV da Silva, JF Hair
Business Research Unit Instituto Universitário de Lisboa, Working Paper 14 2 …, 2014
355*2014
Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research
NS Davcik, R Vinhas da Silva, JF Hair
Journal of Product & Brand Management 24 (1), 3-17, 2015
3532015
Cognitive, affective attributes and conative, behavioural responses in retail corporate branding
R Vinhas Da Silva, S Faridah Syed Alwi
Journal of Product & Brand Management 15 (5), 293-305, 2006
3012006
Online corporate brand image, satisfaction and loyalty
RV Da Silva, SFS Alwi
Journal of Brand Management 16 (3), 119-144, 2008
2372008
Online brand attributes and online corporate brand images
R Vinhas Da Silva, S Faridah Syed Alwi
European Journal of Marketing 42 (9/10), 1039-1058, 2008
1602008
Online and offline corporate brand images: Do they differ?
SFS Alwi, RV Da Silva
Corporate Reputation Review 10 (4), 217-244, 2007
1072007
Trust and reciprocity in building inter-personal and inter-organizational commitment in small business co-operatives
O Pesämaa, T Pieper, RV da Silva, WC Black, JF Hair Jr
Journal of Co-operative Organization and Management 1 (2), 81-92, 2013
962013
Boosting government reputation through CRM
R Da Silva, L Batista
International journal of public sector management 20 (7), 588-607, 2007
932007
Assessing the influence of retail buyer variables on the buying decision-making process
R Da Silva, G Davies, P Naude
European Journal of Marketing 36 (11/12), 1327-1343, 2002
852002
A critical success factor model for CRM implementation
RV Da Silva, I Rahimi
International Journal of Electronic Customer Relationship Management 1 (1), 3-15, 2007
732007
Assessing customer orientation in the context of buyer/supplier relationships using judgmental modelling
RV Da Silva, G Davies, P Naudé
Industrial Marketing Management 31 (3), 241-252, 2002
622002
Volunteerism, compassion and religiosity as drivers of donations practices
ME de Abreu, RMS Laureano, RV da Silva, P Dionísio
International Journal of Nonprofit and Voluntary Sector Marketing 20 (3 …, 2015
402015
Individual actors and embeddedness in business-to-business interactions
SM Gonçalves, RV da Silva, N Teixeira
Industrial Marketing Management, 2018
392018
B2B: A paradigm shift from economic exchange to behavioral theory: A quest for better explanations and predictions
P LaPlaca, RV da Silva
Psychology & Marketing 33 (4), 232-249, 2016
372016
Assessing brand personality associations of top-of-mind wine brands
A Brochado, R Vinhas da Silva, P LaPlaca
International Journal of Wine Business Research 27 (2), 125-142, 2015
372015
The direct and indirect impact of country personality on behavioral intentions for traveling: the full mediation effect of the affective country image
B Carlos, R Da Silva, F Salgueiro
International Journal of Business and Economic Development (IJBED) 2 (3), 2014
34*2014
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