Rohit Varman
Rohit Varman
Verified email at bham.ac.uk
TitleCited byYear
Information processing moderators of the effectiveness of trust-based governance in interfirm R&D collaboration
SJ Carson, A Madhok, R Varman, G John
Organization science 14 (1), 45-56, 2003
2742003
Nationalism and ideology in an anticonsumption movement
R Varman, RW Belk
Journal of consumer research 36 (4), 686-700, 2009
2172009
Understanding poverty and promoting poverty alleviation through transformative consumer research
CP Blocker, JA Ruth, S Sridharan, C Beckwith, A Ekici, M Goudie-Hutton, ...
Journal of business research 66 (8), 1195-1202, 2013
1002013
Conflicts at the bottom of the pyramid: Profitability, poverty alleviation, and neoliberal governmentality
R Varman, P Skln, RW Belk
Journal of Public Policy & Marketing 31 (1), 19-35, 2012
942012
Embedded markets, communities, and the invisible hand of social norms
R Varman, JA Costa
Journal of Macromarketing 28 (2), 141-156, 2008
742008
Consuming postcolonial shopping malls
R Varman, RW Belk
Journal of Marketing Management 28 (1-2), 62-84, 2012
692012
Weaving a web: subaltern consumers, rising consumer culture, and television
R Varman, RW Belk
Marketing Theory 8 (3), 227-252, 2008
642008
Freedom and consumption: Toward conceptualizing systemic constraints for subaltern consumers in a capitalist society
R Varman, RM Vikas
Consumption Markets & Culture 10 (2), 117-131, 2007
622007
Competitive and cooperative behavior in embedded markets: Developing an institutional perspective on bazaars
R Varman, JA Costa
Journal of Retailing 85 (4), 453-467, 2009
532009
Disciplining the discipline: understanding postcolonial epistemic ideology in marketing
R Varman, B Saha
Journal of Marketing Management 25 (7-8), 811-824, 2009
532009
Market subjectivity and neoliberal governmentality in higher education
R Varman, B Saha, P Skln
Journal of Marketing Management 27 (11-12), 1163-1185, 2011
512011
Status, caste, and market in a changing Indian village
RM Vikas, R Varman, RW Belk
Journal of Consumer Research 42 (3), 472-498, 2015
462015
Accumulation through derealization: How corporate violence remains unchecked
R Varman, I Al-Amoudi
Human Relations 69 (10), 1909-1935, 2016
382016
Rising markets and failing health: An inquiry into subaltern health care consumption under neoliberalism
R Varman, RM Vikas
Journal of Macromarketing 27 (2), 162-172, 2007
342007
Underdeveloped Other in country-of-origin theory and practices
R Varman, JA Costa
Consumption Markets & Culture 16 (3), 240-265, 2013
222013
Ideology for the 10 billion: Introduction to globalization of marketing ideology
GM Eckhardt, N Dholakia, R Varman
Journal of Macromarketing 33 (1), 7-12, 2013
222013
Applying a transformative consumer research lens to understanding and alleviating poverty
CP Blocker, J Ruth, S Sridharan, C Beckwith, A Ekici, M Goudie-Hutton, ...
Journal of Research for Consumers, 2011
162011
Erasing futures: Ethics of marketing an intoxicant to homeless children
R Manohar Vikas, R Varman
Consumption Markets & Culture 10 (2), 189-202, 2007
162007
Locating the past in its silence: History and marketing theory in India
R Varman, H Sreekumar
Journal of Historical Research in Marketing 7 (2), 272-279, 2015
152015
Kafkaesque institutions at the base of the pyramid
A Khare, R Varman
Journal of Marketing Management 32 (17-18), 1619-1646, 2016
112016
The system can't perform the operation now. Try again later.
Articles 1–20