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Ina Melati Indartoyo
Ina Melati Indartoyo
Faculty of Economics & Business, Gadjah Mada University
Verified email at mail.ugm.ac.id
Title
Cited by
Cited by
Year
Pengembangan Model Daya Saing UMKM Batik Melalui ECS
R Dewanti, I Melati, F Simbolon
Binus Business Review 4 (1), 41-57, 2013
202013
Netnography analysis of consumer sentiment towards panic buying in the early period of the COVID-19 virus spread
IM Indartoyo, DW Kim, BM Purwanto, A Gunawan, RE Riantini, D Gea
2020 International Conference on Information Management and Technology …, 2020
102020
Supply chain design of potato commodity in Wonosobo Regency, Central Java–Indonesia
H Sarjono, L Sanny, I Melati
International Journal of Engineering and Technology (UAE) 7 (4), 42-45, 2018
82018
Pengaruh display produk pada keputusan pembelian konsumen
I Melati
Binus Business Review 3 (2), 875-881, 2012
82012
Segmentasi pelanggan pada bisnis wedding organizer
I Melati
Binus Business Review 1 (2), 568-574, 2010
82010
Analysis of online video advertising factors influencing attitudes towards social media advertising and purchase intention on social media (YouTube): research on millennials in …
M Ina
IJICTDC 4 (1), 8-18, 2019
62019
Analysis of kids apparel market segmentation amongst millennial moms (an implication for kids apparel retailer in Jakarta)
A Gunawan, IM Indartoyo, BG Muchardie
27th IBIMA Conference Proceedings, 2016
42016
A consumer behaviour investigation in search engine utilization through behavioural segmentation approach
IM Indartoyo, E Rahayu, TI Budiwan, A Bismo, AN Sadeghifam
2016 International Conference on Information Management and Technology …, 2016
32016
Investigation of Shopper Segmentation based on the Influence of Popularity Claim towards Impulsive Buying Decision in Online Media Context
IM Indartoyo, DW Kim, A Gunawan, RE Riantini, A Bismo
2020 International Conference on Information Management and Technology …, 2020
22020
Consumer Selection of E-Marketplace Type Based on Demographic and Behavioral Segmentation
I Indartoyo
PalArch's Journal of Archaeology of Egypt/Egyptology 18 (1), 322-332, 2021
12021
Analysing How Indonesian Viewers Choose their Favourite Talk Show Programmes
IM Indartoyo, N Noviyana, TI Budiwan, AN Sadeghifam
VOL. 26 (T) AUG. 2018, 1, 2018
12018
PENGUKURAN CUSTOMER LOYALTY MELALUI ANALISIS EXPERIENTIAL MARKETING, SERVICE QUALITY DAN BRAND IMAGE DENGAN CUSTOMER VALUE SEBAGAI VARIABLE INTERVENING
AS Putra, I Melati
Journal of Business Strategy and Execution, 220-235, 0
1
WEBSITE DEVELOPMENT OF HARVEST PRODUCTS BY “TIDAK MENGELUH, BERDOA DAN BEKERJA COMMUNITY”
IM INDARTOYO, AM NAUFA, DK HOMAN, AM DEVI
ICCD 3 (1), 384-387, 2021
2021
An Exploration of Consumer Hidden Insight Towards Impulsive Buying Decision in Online Media Context
IM Indartoyo, DW Kim, AM Devi, A Bismo
2021 International Conference on Information Management and Technology …, 2021
2021
Human Crowd Influence Toward Impulsive Buying Decision
IM Indartoyo, TI Budiwan
디지털융합논문지 7 (1), 25-32, 2020
2020
Conceptual Paper of Eye Tracker Study in Online Impulsive Buying Research
IM Indartoyo, BM Purwanto, TI Budiwan
2019 International Conference on Information Management and Technology …, 2019
2019
IMPLEMENTATION OF HUMAN CROWD AS SELLING BOOSTER ON SALES BRAND PROCESS
IM Indartoyo, A Gunawan, H Sarjono
ICCD 1 (1), 481-486, 2018
2018
Segmentation Map, Consumer Preference, and Price Determination Appropriate for Wedding Organizer Business in Jakarta
I Melati, TI Budiwan, RAAW Puspokusumo
The Winners 19 (2), 2018
2018
MEDIA SOSIAL SEBAGAI FAKTOR PENDORONG TERBENTUKNYA OFFLINE CROWD
TI Budiwan, IM Indartoyo
Buletin Ekonomi 15 (2), 257-262, 2017
2017
When “Girl Talk” Becomes Word of Mouth in the Wedding Organizer Business in Jakarta
IM Indartoyo, ML Leppky
Advanced Science Letters 21 (4), 993-996, 2015
2015
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