M. Kim Saxton
M. Kim Saxton
Kelley School of Business, IU
Verified email at - Homepage
Cited by
Cited by
Where do reputations come from?
MK Saxton
Corporate Reputation Review 1, 393-399, 1998
Promoting science literacy with English language learners through instructional materials development: A case study
SH Fradd, O Lee, FX Sutman, MK Saxton
Bilingual Research Journal 25 (4), 479-501, 2001
When the product is complex, does the advertisement's conclusion matter?
M Ahearne, T Gruen, MK Saxton
Journal of Business Research 48 (1), 55-62, 2000
Materials development promoting science inquiry with English language learners: A case study
SH Fradd, O Lee, FX Sutman, MK Saxton
Bilingual Research Journal 25 (4), 479-501, 2002
Disaggregate market share response models
WS DeSarbo, AM Degeratu, MJ Ahearne, MK Saxton
International Journal of Research in Marketing 19 (3), 253-266, 2002
Venture advocate behaviors and the emerging enterprise
T Saxton, CL Wesley, MK Saxton
Strategic Entrepreneurship Journal 10 (1), 107-125, 2016
Retail promotions and perceptions of RJ Reynolds' novel dissolvable tobacco in a US test market
LM Romito, MK Saxton, LL Coan, AG Christen
Harm Reduction Journal 8, 1-10, 2011
Adding Badging to a Marketing Simulation to Increase Motivation to Learn
MK Saxton
Marketing Education Review 25 (1), 53-57, 2015
Understanding and evaluating reputation
K Saxton
Reputation Management 19 (3), 21-29, 1998
The spatial representation of market information
WS DeSarbo, AM Degeratu, M Wedel, MK Saxton
Marketing Science 20 (4), 426-441, 2001
Can Multiple New-Product Messages Attract Different Consumer Segments? Gaming Advertisements’ Interaction with Targets Affects Brand Attitudes and Purchase Intentions
F Alpert, MK Saxton
Journal of Advertising Research 55 (3), 307-321, 2015
A hierarchical Bayesian procedure for two-mode cluster analysis
WS DeSarbo, DKH Fong, J Liechty, M Kim Saxton
Psychometrika 69 (4), 547-572, 2004
Failure To Advance: Resource Logic for Early Venture Failure
MK Saxton, T Saxton, J Steen, M Verreynne
Prometheus 28 (1), 15-27, 2010
Will the startup succeed in your eyes? Venture evaluation of resource providers during entrepreneurs' informational signaling
CL Wesley II, DT Kong, CJ Lubojacky, MK Saxton, T Saxton
Journal of Business Venturing 37 (5), 106229, 2022
Impact of Promotions on Awareness, Trial and Likelihood of Trial of New Dissolvable Tobacco
L Romito, MK Saxton
American Journal of Health Promotion 28 (4), 251-258, 2014
Exploring the relationship between brand equity and corporate reputation
K Saxton
American Marketing Association. Conference Proceedings 10, 227, 1999
Rx for Brand Consistency: Should Pharmaceutical Marketers Send Different Messages to Physician and Consumer Audiences?
MK Saxton
Journal of Advertising Research 51 (2), 380-393, 2011
The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups
T Saxton, MK Saxton, M Cloran
Morgan James Publishing, 2019
The environment: Elements, levels and reality as reflected in letters to shareholders
T Saxton, MK Saxton
Proceedings, Midwest Academy of Management, Indianapolis, IN, 294-300, 1993
Small businesses, startups will lead economy after COVID
MK Saxton, T Saxton
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