Ken Matsuno
Ken Matsuno
Babson College, ESADE Business School
Verified email at
Cited by
Cited by
The effects of entrepreneurial proclivity and market orientation on business performance
K Matsuno, JT Mentzer, A Özsomer
Journal of Marketing 66 (3), 18-32, 2002
The effects of strategy type on the market orientation-performance relationship
K Matsuno, JT Mentzer
Journal of Marketing 64 (4), 1-16, 2000
A refinement and validation of the MARKOR scale
K Matsuno, JT Mentzer, JO Rentz
Journal of the Academy of Marketing Science 28 (4), 527-539, 2000
A conceptual and empirical comparison of three market orientation scales
K Matsuno, JT Mentzer, JO Rentz
Journal of Business Research 58 (1), 1-8, 2005
Application of the means‐end value hierarchy model to understanding logistics service value
JT Mentzer, SM Rutner, K Matsuno
International Journal of Physical Distribution & Logistics Management, 1997
Investigating the antecedents and outcomes of customer firm transaction cost savings in a supply chain relationship
N Bharadwaj, K Matsuno
Journal of Business Research 59 (1), 62-72, 2006
Making Ethical Judgments: A Cross-cultural Management Study
Terence Jackson, Cindy David, Satish Deshpande, Janice Jones, Jacob Joseph ...
Asia Pacific Journal of Management 17 (3), 443-472, 2000
Innovation Process and Outcomes for Large Japanese Firms: Roles of Entrepreneurial Proclivity and Customer Equity
K Matsuno, Z Zhu, MP Rice
Journal of Product Innovation Management 31 (5), 1106-1124, 2014
Entrepreneurial proclivity: its environmental conditions and growth consequences
Z Zhu, K Matsuno
Journal of Strategic Marketing 24 (1), 20-33, 2016
Market Orientation: Reconciliation of Two Conceptualizations
K Matsuno, JT Mentzer
Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference …, 1995
Proactive Marketing Response to Population Aging: The Roles of Capabilities and Commitment of Firms
K Matsuno, F Kohlbacher
Journal of Business Research 113 (May), 93-104, 2020
Mediating roles of capabilities between R&D-marketing integration and business performance
A Ali, K Matsuno
Journal of Asia Business Studies 12 (1), 81-98, 2018
Firms' (non) responses: The role of ambivalence in the case of population aging in Japan
K Matsuno, F Kohlbacher
Long Range Planning 52 (2), 236-254, 2019
Three Research Perspectives on Market Orientation
JR Graves, K Matsuno
SMA Annual Conference, 8, 1995
The Effects of Environmental Uncertainty and Entrepreneurial Proclivity on Market Orientation Process and Growth Momentum
K Matsuno
Kindai Management Review 3 (1), 36-48, 2015
Antecedents, moderators, and consequences of the extended construct of market orientation.
K Matsuno
Caught in Inaction: Firms’(Non) responses to Important but Uncontrollable Environmental Forces
K Matsuno, F Kohlbacher
Academy of Management Proceedings 2015 (1), 15908, 2015
The Effects of Marketing-R&D Integration and R&D Strength on Business Growth and Customer Equity: A Corporate Entrepreneurship Study
K Matsuno, Z Zhu, MP Rice
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic …, 2011
The system can't perform the operation now. Try again later.
Articles 1–18