Professor Ross Gordon
TitleCited byYear
Impact of alcohol advertising and media exposure on adolescent alcohol use: a systematic review of longitudinal studies
P Anderson, A De Bruijn, K Angus, R Gordon, G Hastings
Alcohol and alcoholism 44 (3), 229-243, 2009
The effectiveness of social marketing interventions for health improvement: what's the evidence?
R Gordon, L McDermott, M Stead, K Angus
Public health 120 (12), 1133-1139, 2006
A systematic review of social marketing effectiveness
M Stead, R Gordon, K Angus, L McDermott
Health education 107 (2), 126-191, 2007
Alcohol marketing and young people's drinking: a review of the research
G Hastings, S Anderson, E Cooke, R Gordon
Journal of public health policy 26 (3), 296-311, 2005
Rethinking the social marketing mix
R Gordon
Australasian Association of Social Marketing 1 (2), 2012
Re-thinking and re-tooling the social marketing mix
R Gordon
Australasian Marketing Journal (AMJ) 20 (2), 122-126, 2012
A framework for sustainable marketing
R Gordon, M Carrigan, G Hastings
Marketing Theory 11 (2), 143-163, 2011
Strategic Social Marketing: For Behaviour and Social Change
J French, R Gordon
SAGE Publications Limited, 2019
Strategic social marketing
J French, R Gordon
Sage, 2015
Critical social marketing: definition, application and domain
R Gordon
Journal of Social Marketing 1 (2), 82-99, 2011
Unlocking the potential of upstream social marketing
R Gordon
European Journal of Marketing 47 (9), 1525-1547, 2013
The impact of alcohol marketing on youth drinking behaviour: a two-stage cohort study
R Gordon, AM MacKintosh, C Moodie
Alcohol and Alcoholism 45 (5), 470-480, 2010
Rethinking drinking cultures: A review of drinking cultures and a reconstructed dimensional approach
R Gordon, D Heim, S MacAskill
Public health 126 (1), 3-11, 2012
Assessing the cumulative impact of alcohol marketing on young people's drinking: Cross-sectional data findings
R Gordon, F Harris, A Marie Mackintosh, C Moodie
Addiction Research & Theory 19 (1), 66-75, 2011
Alcohol marketing and young people's drinking: what the evidence base suggests for policy
R Gordon, G Hastings, C Moodie
Journal of Public Affairs 10 (1‐2), 88-101, 2010
Towards a reflexive turn: social marketing assemblages
R Gordon, L Gurrieri
Journal of Social Marketing 4 (3), 261-278, 2014
Distinct developmental trends in sleep duration during early childhood
CA Magee, R Gordon, P Caputi
Pediatrics 133 (6), e1561-e1567, 2014
Critical social marketing–the impact of alcohol marketing on youth drinking: qualitative findings
R Gordon, C Moodie, D Eadie, G Hastings
International Journal of Nonprofit and Voluntary Sector Marketing 15 (3 …, 2010
Broadening an understanding of problem gambling: The lifestyle consumption community of sports betting
R Gordon, L Gurrieri, M Chapman
Journal of Business Research 68 (10), 2164-2172, 2015
Social marketing and value in behaviour? Perceived value of using energy efficiently among low income older citizens
K Butler, R Gordon, K Roggeveen, G Waitt, P Cooper
Journal of Social Marketing 6 (2), 144-168, 2016
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Articles 1–20