| Marketing and firm value: Metrics, methods, findings, and future directions S Srinivasan, DM Hanssens Journal of Marketing research 46 (3), 293-312, 2009 | 934* | 2009 |
| New products, sales promotions, and firm value: The case of the automobile industry K Pauwels, J Silva-Risso, S Srinivasan, DM Hanssens Journal of marketing 68 (4), 142-156, 2004 | 657 | 2004 |
| Who benefits from store brand entry? K Pauwels, S Srinivasan Marketing Science 23 (3), 364-390, 2004 | 409 | 2004 |
| Who benefits from store brand entry? K Pauwels, S Srinivasan Marketing Science 23 (3), 364-390, 2004 | 409 | 2004 |
| Product innovations, advertising, and stock returns S Srinivasan, K Pauwels, J Silva-Risso, DM Hanssens Journal of Marketing 73 (1), 24-43, 2009 | 408 | 2009 |
| Advertising, research and development, and systematic risk of the firm L McAlister, R Srinivasan, MC Kim Journal of Marketing 71 (1), 35-48, 2007 | 404 | 2007 |
| Product innovations, advertising, and stock returns S Srinivasan, K Pauwels, J Silva-Risso, DM Hanssens Journal of Marketing 73 (1), 24-43, 2009 | 396 | 2009 |
| Do promotions benefit manufacturers, retailers, or both? S Srinivasan, K Pauwels, DM Hanssens, MG Dekimpe Management Science 50 (5), 617-629, 2004 | 327 | 2004 |
| Do promotions benefit manufacturers, retailers, or both? S Srinivasan, K Pauwels, DM Hanssens, MG Dekimpe Management Science 50 (5), 617-629, 2004 | 327 | 2004 |
| Mind-set metrics in market response models: An integrative approach S Srinivasan, M Vanhuele, K Pauwels Journal of Marketing Research 47 (4), 672-684, 2010 | 219 | 2010 |
| Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices S Srinivasan, PTLP Leszczyc, FM Bass International journal of research in marketing 17 (4), 281-305, 2000 | 131 | 2000 |
| Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices S Srinivasan, PTLP Leszczyc, FM Bass International journal of research in marketing 17 (4), 281-305, 2000 | 131 | 2000 |
| Retail-price drivers and retailer profits VR Nijs, S Srinivasan, K Pauwels Marketing Science 26 (4), 473-487, 2007 | 125 | 2007 |
| Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity S Srinivasan, OJ Rutz, K Pauwels Journal of the Academy of Marketing Science 44 (4), 440-453, 2016 | 120 | 2016 |
| Why do firms invest in consumer advertising with limited sales response? A shareholder perspective EC Osinga, PSH Leeflang, S Srinivasan, JE Wieringa Journal of Marketing 75 (1), 109-124, 2011 | 117 | 2011 |
| When do price thresholds matter in retail categories? K Pauwels, S Srinivasan, PH Franses Marketing Science 26 (1), 83-100, 2007 | 109 | 2007 |
| An analysis of B2B ingredient co-branding relationships S Erevelles, TH Stevenson, S Srinivasan, N Fukawa Industrial Marketing Management 37 (8), 940-952, 2008 | 94 | 2008 |
| Consumer satisfaction for internet service providers: An analysis of underlying processes S Erevelles, S Srinivasan, S Rangel Information Technology and Management 4 (1), 69-89, 2003 | 79 | 2003 |
| Consumer attitude metrics for guiding marketing mix decisions DM Hanssens, KH Pauwels, S Srinivasan, M Vanhuele, G Yildirim Marketing Science 33 (4), 534-550, 2014 | 70 | 2014 |
| Demand-based pricing versus past-price dependence: A cost–benefit analysis S Srinivasan, K Pauwels, V Nijs Journal of Marketing 72 (2), 15-27, 2008 | 58 | 2008 |
Susan FournierAllen Questrom Professor in Management, Boston UniversityVerified email at bu.edu
